Coca-Cola : Hug Machine

A Coke embrace.

Published On
Apr 05, 2012

Editor's Pick

There are some days where all you need is a hug. And if it comes with a cold Coke, all the better. Ogilvy & Mather Singapore and Coke have created the 'Hug Machine,' a continuation of the brand's ultra-adorable Open Happiness campaign.

A regular Coke vending machine with "hug me" on the front rewarded those who did as they were told with a can of Coke.

So simple, so fun. The brand plans to roll out the Hug Machine in other regions soon.