If you love the status quo, heed the celebrity warnings of Hulu’s Emmys ad. The spot features the streaming platform's stars like Sofia Vergara, Joe Manganiello, Sara Silverman, Ramy Youssef and James Harden in a series of faux-serious vignettes, cautioning viewers to stay away from things like first class, men like Manganiello, king-sized beds and three-ply toilet paper and, “most importantly, never get Hulu,” they say, because such luxuries like these will destroy the old way of life for you.
The ad then goes on to show off Hulu’s offerings--shows, movies, exclusive content, and live sports, explaining how the streaming platform will “ruin TV for you forever.”
The “Better Ruins Everything” spot ran last night during the Emmy Awards and during the pre-show Red Carpet special and promo. The overall campaign will run through the end of the year and will also feature digital video, online banners, social media and billboards in select markets including Los Angeles, New York, Philadelphia, Dallas and Chicago.
The effort was created out of Big Family Table, Hulu’s new agency of record and an IPG shop that pulls together a team of creatives resources as well as media agency UM.