Hulu ruins TV for you in its celebrity-filled Emmys ad

Platform's stars caution against the good life

Published On
Sep 18, 2018

Editor's Pick

If you love the status quo, heed the celebrity warnings of Hulu’s Emmys ad. The spot features the streaming platform's stars like Sofia Vergara, Joe Manganiello, Sara Silverman, Ramy Youssef and James Harden in a series of faux-serious vignettes, cautioning viewers to stay away from things like first class, men like Manganiello, king-sized beds and three-ply toilet paper and, “most importantly, never get Hulu,” they say, because such luxuries like these will destroy the old way of life for you.

The ad then goes on to show off Hulu’s offerings--shows, movies, exclusive content, and live sports, explaining how the streaming platform will “ruin TV for you forever.”

The “Better Ruins Everything” spot ran last night during the Emmy Awards and during the pre-show Red Carpet special and promo. The overall campaign will run through the end of the year and will also feature digital video, online banners, social media and billboards in select markets including Los Angeles, New York, Philadelphia, Dallas and Chicago.

The effort was created out of Big Family Table, Hulu’s new agency of record and an IPG shop that pulls together a team of creatives resources as well as media agency UM.


Sep 18, 2018
Agency :
Big Family Table
Director :
Matt Aselton
Live Action Production Company :
Arts & Sciences
Managing Director :
Troy Kelley
Executive Creative Director :
Guto Araki
Group Strategy Director :
Will Burroughs
Executive Integrated Producer :
Mary Ellen Duggan
Creative Director :
Eric Manchester
Creative Director :
Neal Desai
Senior Art Director :
Max Pollak
Senior Copywriter :
Carly Blitz
Designer :
Akilah Passmore
Account Director :
Hamid Saify
Account Supervisor :
Kristin Paul
Account Executive :
Demi Triesman
Account Coordinator :
Betsy Roberts
Senior Strategist :
Lani Dourado
Senior Digital Producer :
Nyaze Vincent

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