Hulu ruins TV for you in its celebrity-filled Emmys ad
Platform's stars caution against the good life
Editor's Pick
If you love the status quo, heed the celebrity warnings of Hulu’s Emmys ad. The spot features the streaming platform's stars like Sofia Vergara, Joe Manganiello, Sara Silverman, Ramy Youssef and James Harden in a series of faux-serious vignettes, cautioning viewers to stay away from things like first class, men like Manganiello, king-sized beds and three-ply toilet paper and, “most importantly, never get Hulu,” they say, because such luxuries like these will destroy the old way of life for you.
The ad then goes on to show off Hulu’s offerings--shows, movies, exclusive content, and live sports, explaining how the streaming platform will “ruin TV for you forever.”
The “Better Ruins Everything” spot ran last night during the Emmy Awards and during the pre-show Red Carpet special and promo. The overall campaign will run through the end of the year and will also feature digital video, online banners, social media and billboards in select markets including Los Angeles, New York, Philadelphia, Dallas and Chicago.
The effort was created out of Big Family Table, Hulu’s new agency of record and an IPG shop that pulls together a team of creatives resources as well as media agency UM.
Credits
- Date
- Sep 18, 2018
- Agency :
- Big Family Table
- Director :
- Matt Aselton
- Live Action Production Company :
- Arts & Sciences
- Managing Director :
- Troy Kelley
- Executive Creative Director :
- Guto Araki
- Group Strategy Director :
- Will Burroughs
- Executive Integrated Producer :
- Mary Ellen Duggan
- Creative Director :
- Eric Manchester
- Creative Director :
- Neal Desai
- Senior Art Director :
- Max Pollak
- Senior Copywriter :
- Carly Blitz
- Designer :
- Akilah Passmore
- Account Director :
- Hamid Saify
- Account Supervisor :
- Kristin Paul
- Account Executive :
- Demi Triesman
- Account Coordinator :
- Betsy Roberts
- Senior Strategist :
- Lani Dourado
- Senior Digital Producer :
- Nyaze Vincent
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