Hulu rebrands with a new look and sound

Published On
Nov 02, 2021

Description

Hulu is trying to make the world of streaming video simpler with a rebrand that greets consumers with the words “Let’s Go” in a spot directed by Tratkor. It's a call for people to step into the video service as the starting point in what’s become a chaotic and confusing digital media landscape.

“The marketing of our story is that there is so much choice out there that consumers are actually getting confused by it,” Scott Donaton says. “It’s no longer a benefit, it creates a lot of confusion, and what we want is for people to clearly think about Hulu as their starting point.”

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Credits

Date
Nov 02, 2021
Production :
Stink Films
Client :
Hulu
Agency :
Greenhouse
Director :
Traktor
Director of Photography :
Pär Ekberg
Executive Producer :
Fran McGivern
Head of Production :
Ari Schneiderman
Producer :
Mark Walejko
Creative Head :
Scott Donaton
Executive Creative Director :
Brandon Pierce
Creative Director :
Ruben Beddeleem
Creative Director :
Christopher Kahle
Creative Writer :
Dan Lithzow

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