Green isn't the only color that defines the environmentally-conscious owner of a Hybrid Synergy Drive vehicle from Toyota. In fact, every color under the sun can be called into service to create the personalized member profiles at a new social networking website for Toyota hybrid owners, created by Saatchi & Saatchi/L.A. and Firstborn. "The hybrid community already exists, and it's pretty big," says Firstborn executive producer Ryan Thomas. "So this site isn't about generating the community, it's more about creating an official forum for everyone to get together and share thoughts and ideas."