One Photo Turns Into a Nightmare in This Animated 'Sexting' Warning to Kids

Cautionary Tale From the U.K.'s NSPCC Shows Dangers of Sharing

Published On
Jan 08, 2015

Editor's Pick

An innocent game turns into a nightmare in this animated ad for the U.K.'s National Society for the Prevention of Cruelty to Children (NSPCC), warning kids of the dangers of sharing photos online and "sexting."

The film shows two boys playing around with a phone, and as part of the game one takes a photo of the other boy's "willy." Soon the whole school has seen it, and he's targeted by bullies, pedophiles and more. But the ultimate humiliation is waiting at home.

The film was created by Change, Leo Burnett's specialist arm dedicated to social change, and directed by Dan & Jason of Hornet Inc. Teaser TV spots running this weekend will encourage viewers to see the full version online.


Jan 09, 2015
Agency :
Leo Burnett-Change
Brand :
Client :
Copywriter :
Alison Steven
Art Director :
Liam Bushby
Creative Director :
Beri Cheetham
Executive Creative Director :
Justin Tindall
Creative Agency Planner :
Kit Altin
Agency Producer :
Abby Jenkins
Agency Producer :
Bruce Macrae
Media Planner :
Alexandra Gill
Production Company :
Director :
Dan & Jason
Editor :
Anita Chao
Executive Producer :
Jan Stebbins
Producer :
Cathy Kwan
Character Designer :
Adrian Johnson
Designer :
Anna Bron
Animation Director :
Mike Luzzi
Animator :
Angela DeVito
Animator :
Jacob Kafka
Animator :
Keelmy Carlo
Animator :
Krystal Downs
Animator :
Mike Luzzi
Animator :
Mark Pecoraro
Animator :
Natalie Labarre
Animator :
Nivedita Sekar
Animator :
Sean Lattrell
Lead Compositor :
Ted Wiggin
Compositor :
Richard Kim
Compositor :
Stephanie Andreou
Post Production :
Audio Post Production :
Nick Angell
Storyboard Artist :
Carlos Ancalmo

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