Under Armour's Gisele Bundchen Campaign Wins Cyber Grand Prix at Cannes
'I Will What I Want' Combined Video With Real Time Social Comments
Published On
Jun 24, 2015
Editor's Pick
Under Armour's integrated effort starring Gisele Bundchen, "I Will What I Want," has won the Cyber Grand Prix at Cannes.
Created out of Droga5, New York, the campaign featured a television spot showing the supermodel pounding away at a heavy bag, as real comments pulled from social media appeared on the walls surrounding her. An online experience, "Will Beats Noise," took that same idea but allowed the audience to view the film with the social media posts as they were happening in real time, creating a new experience with each view.
For more on the jury's deliberations, head over to AdAge.com.
Credits
- Date
- Jun 24, 2015
- Brand :
- Under Armour
- Client :
- Under Armour
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Creative Director :
- John McKelvey
- Creative Director :
- Hannes Ciatti
- Copywriter :
- Felix Richter
- Art Director :
- Alexander Nowak
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Broadcast Producer :
- Matt Nowak
- Associate Broadcast Producer :
- Goldie Robbens
- Executive Interactive Producer :
- Justin Durazzo
- Associate Interactive Producer :
- Ian Graetzer
- Editor :
- Matt Badger
- User Experience Director :
- Daniel Perlin
- Senior User Experience Designer :
- Lily Cho
- Head of Design :
- Rich Greco
- Senior Digital Designer :
- Devin Croda
- Executive Director, Technology Director :
- David Justus
- Technology Lead :
- Joachim Do
- Group Brand Strategy Director :
- Donny Jensen
- Brand Strategy :
- Zach Foster
- Digital Strategist :
- Candice Chen
- Communications Strategy Director :
- Alex Kniess
- Group Account Director :
- Julian Cheevers
- Account Director :
- Lauren Smith
- Account Manager :
- Scott Sullivan
- Senior Vice President, Women's Executive Creative Director :
- Leanne Fremar
- Vice President, Women's Marketing :
- Heidi Sandreuter
- Women's Brand Manager :
- Kameryn Stanhouse
- Guidance Counsel :
- Meredith Chase
- Broadcast Production Company :
- Smuggler
- Director :
- Jaron Albertin
- Director, Photography :
- Andrij Parekh
- Partner :
- Patrick Milling Smith
- Partner :
- Brian Carmody
- Executive Producer :
- Allison Kunzman
- Producer :
- Andy Coverdale
- Editorial :
- Work Editorial
- Editor :
- Ben Jordan
- Assistant Editor :
- Trevor Myers
- Executive Producer :
- Erica Thompson
- Producer :
- Sari Resnick
- Post Production :
- The Mill
- Head of Production :
- Sean Costelloe
- Head of CG :
- Vince Baertsoen
- Producer :
- Alex Fitzgerald
- Colorist :
- Fergus McCall
- Flame Artist :
- Aron Baxter
- Interactive Production Company :
- Active Theory
- Executive Producer :
- Nick Mountford
- Technical Director :
- Michael Anthony
- Creative Technologist/Designer :
- Andy Thelander
- Interactive Developer :
- Rachel Smith
- Broadcast :
- Heard City
- Interactive Director :
- Plan8
- Quality Assurance :
- Hook QA
Need a credit fix? Contact the Creativity Editors
Project Type
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