This Moving Film About a Blind Runner Is Actually an Ad for IBM
Spot by The Barbarian Group Highlights Simon Wheatcroft's Reliance on RunKeeper
Nov 11, 2015
It's not always easy to make a film about data that has an emotional connection, but IBM has managed it in this docu-style spot for its IBM Cloud Services, showing how it powers apps like RunKeeper. In the film, by The Barbarian Group, we're introduced to Simon Wheatcroft, a blind runner who relies on RunKeeper to help him run some pretty extreme cross-country routes. The film, directed by Tucker Walsh at M ss ng P eces, captures the enormity of what he's doing, and reminds us that IBM Cloud processes the data behind RunKeeper.