This Moving Film About a Blind Runner Is Actually an Ad for IBM
Spot by The Barbarian Group Highlights Simon Wheatcroft's Reliance on RunKeeper
By
Alexandra Jardine
Published On
Nov 11, 2015
Editor's Pick
It's not always easy to make a film about data that has an emotional connection, but IBM has managed it in this docu-style spot for its IBM Cloud Services, showing how it powers apps like RunKeeper. In the film, by The Barbarian Group, we're introduced to Simon Wheatcroft, a blind runner who relies on RunKeeper to help him run some pretty extreme cross-country routes. The film, directed by Tucker Walsh at M ss ng P eces, captures the enormity of what he's doing, and reminds us that IBM Cloud processes the data behind RunKeeper.
Credits
- Date
- Nov 11, 2015
- Brand :
- IBM
- Client :
- IBM
- Agency :
- The Barbarian Group
- Creative Director :
- Adam Lau
- Creative Director :
- Eric Burnett
- Art Director :
- Andrew Peet
- Copywriter :
- Morgan Perrine
- Broadcast Producer :
- Damon Webster
- Broadcast Producer :
- Sherri Hollander
- Digital Producer :
- Steven Kreuch
- Business Director :
- Roger Ramirez
- Account Executive :
- Sophie Shrem
- Production Company :
- m ss ng p eces
- Director :
- Tucker Walsh
- Executive Producer, Founder :
- Ari Kuschnir
- Partner/Executive Producer :
- Kate Oppenheim
- Executive Producer/Partner :
- Brian Latt
- Head of Production :
- Dave Saltzman
- Producer :
- Stine Moisen
- Director, Photography :
- Tim Sessler
- Production Supervisor :
- Naomi Wells
- Post Production Supervisor :
- Cynthia Angel
- Editorial :
- Beast TV
- Editor :
- Jai Shukla
- Post Producer :
- Colleen Valentino
- Assistant Editor :
- Sarah Germano
- Flame Artist :
- Scott Bravo
- Composer :
- Andy Huckvale
- Sound Design :
- Q Department
- Color :
- The Mill
- Colorist :
- Fergus McCall
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Project Type