IBM is a global brand with cutting edge technology and consulting services in cloud, AI, security, systems and more. As their experiential marketing agency for over 20 years, GPJ has a long history of working with IBM to communicate their brand value and help them achieve return on investment though face to face and digital experiences. In 2019, we were working together on a mobile pop-up that would travel to strategic locations throughout the DACH region, strengthening IBM brand awareness and solutions. The two story pop-up was designed with multiple flexible spaces for events, meetings, and co-creation workshops with clients and prospects.