If you hated the Game of Thrones finale, you’ll love the new Canal+ ad

BETC Paris knows how invested you are in television, for better or worse

Published On
Jan 18, 2023

Editor's Pick

The Sopranos. Game of Thrones. Seinfeld.

A good TV series finale is hella tricky to pull off, and we’ve all been disappointed at one time or another by an underwhelming ending. And no wonder—we’ve invested years of our lives in these characters, and fumbling it at the goal line is the ultimate sin of a TV writer.

French pay TV network Canal+ leans into this rich territory with a blockbuster 2:30 commercial from Paris agency BETC and Partizan director Antoine Bardou-Jacquet. The story centers on a couple who get super invested—ridiculously, tragically so—in a Game of Thrones-like series, with ever-escalating loyalty that really is quite funny as it unfolds. The show is called The Secret of Wakany, so of course the finale reveals the secret.

Wait, THAT was the secret?!

“It’s never just entertainment,” the end line rightly posits.

The spot is impressive across the board—great visuals, just the right amount of parody with the faux show, perfect pacing with the absurdity, and a nicely mundane letdown at the end. It’s also a somewhat unexpected approach—it’s nice to see a network acknowledge that some episodes of TV shows epically suck (even when the series otherwise has been great).

Adding to the fun of the conceit—a number of TV shows have ended the same way as The Secret of Wakany. And at least one of those finales is considered a classic.


Jan 18, 2023
Client :
Agency :
Brand Manager :
Emilie Pietrini
Brand Manager :
Céline Pontygayot
Brand Manager :
Camille Henault
Agency Manager :
Bertille Toledano
Agency Manager :
Mathilde Lancon
Agency Manager :
Ténée Diouf
Chief Creative Officer :
Stephane Xiberras
Art Director :
Eric Astorgue
Copywriter :
Martin Rocaboy
Assistant Art Director :
Anouk Bossois
Strategic Planner :
Sebastien Houdusse
Strategic Planner :
Mia Assor
Traffic Manager :
Elodie Diana
Global Head of Production :
Karim Naceur
TV Producer :
Slim Trabelsi
Agency Post Producer :
Heloise Roussier
Production Company :
Executive Producer :
Khalid Tahhar
Sound Company :
Director :
Antoine Bardoit-Jacquet

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