Heinz Releases 'Happy' Super Bowl Commercial
Cramer-Krasselt Features Lots of Banging in Big Game Work
Published On
Jan 30, 2014
Editor's Pick
Cramer-Krasselt is behind Heinz's second-ever Super Bowl spot. The commercial features people at weddings, at parties, and many other situations all contentedly banging away on the bottom of a bottle of Heinz ketchup, to the tune of "If You're Happy."
Credits
- Date
- Jan 30, 2014
- Brand:
- Heinz
- Client:
- Heinz
- Agency:
- Cramer-Krasselt
- Executive Creative Director:
- Derek Green
- Chief Creative Officer:
- Marshall Ross
- Senior Copywriter:
- Beth Kerin
- Copywriter:
- Kris Kennedy
- Assistant Editor:
- Lars Makie
- Post Producer:
- Laurie Adrianopoli (the Whitehouse)
- Post Producer:
- Andrew Sommerville (the Mill)
- Colorist:
- Luke Morrison
- Graphic Designer:
- Joe Lawrence
- Sound Design/Music/Vocal Arrangements:
- Nylon Studios
- Producer:
- Christina Tortorelli
- Director:
- Chris Woods
- Executive Producer:
- Michael Haldane
- Executive Producer:
- Scott McBurnie
- Campaign Manager:
- Reseda Westbrook
- Group Creative Director:
- Gary Doyle
- Senior Art Director:
- Brandon Ireland
- Art Director:
- Ewa Lonska
- Editor:
- Matthew Wood
- Visual Effects and Animation:
- The Mill
- Flame Artist:
- Melissa Graff
- Music Company:
- Nylon Studios
- Producer:
- Halle Petro
- Production Company:
- Recommended Media
- Executive Producer:
- Jeff Rohrer
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