Heinz Releases 'Happy' Super Bowl Commercial

Cramer-Krasselt Features Lots of Banging in Big Game Work

Published On
Jan 30, 2014

Editor's Pick

Cramer-Krasselt is behind Heinz's second-ever Super Bowl spot. The commercial features people at weddings, at parties, and many other situations all contentedly banging away on the bottom of a bottle of Heinz ketchup, to the tune of "If You're Happy."

Credits

Date
Jan 30, 2014
Brand:
Heinz
Client:
Heinz
Agency:
Cramer-Krasselt
Executive Creative Director:
Derek Green
Chief Creative Officer:
Marshall Ross
Senior Copywriter:
Beth Kerin
Copywriter:
Kris Kennedy
Assistant Editor:
Lars Makie
Post Producer:
Laurie Adrianopoli (the Whitehouse)
Post Producer:
Andrew Sommerville (the Mill)
Colorist:
Luke Morrison
Graphic Designer:
Joe Lawrence
Sound Design/Music/Vocal Arrangements:
Nylon Studios
Producer:
Christina Tortorelli
Director:
Chris Woods
Executive Producer:
Michael Haldane
Executive Producer:
Scott McBurnie
Campaign Manager:
Reseda Westbrook
Group Creative Director:
Gary Doyle
Senior Art Director:
Brandon Ireland
Art Director:
Ewa Lonska
Editor:
Matthew Wood
Visual Effects and Animation:
The Mill
Flame Artist:
Melissa Graff
Music Company:
Nylon Studios
Producer:
Halle Petro
Production Company:
Recommended Media
Executive Producer:
Jeff Rohrer

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Project Type