Heinz Releases 'Happy' Super Bowl Commercial

Cramer-Krasselt Features Lots of Banging in Big Game Work

Published On

Jan 30, 2014

Editor's Pick

Cramer-Krasselt is behind Heinz's second-ever Super Bowl spot. The commercial features people at weddings, at parties, and many other situations all contentedly banging away on the bottom of a bottle of Heinz ketchup, to the tune of "If You're Happy."

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Credits

Date: Jan 30, 2014

Brand :: Heinz

Client :: Heinz

Agency :: Cramer-Krasselt

Executive Creative Director :: Derek Green

Chief Creative Officer :: Marshall Ross

Senior Copywriter :: Beth Kerin

Copywriter :: Kris Kennedy

Assistant Editor :: Lars Makie

Post Producer :: Laurie Adrianopoli (the Whitehouse)

Post Producer :: Andrew Sommerville (the Mill)

Colorist :: Luke Morrison

Graphic Designer :: Joe Lawrence

Sound Design/Music/Vocal Arrangements :: Nylon Studios

Producer :: Christina Tortorelli

Director :: Chris Woods

Executive Producer :: Michael Haldane

Executive Producer :: Scott McBurnie

Campaign Manager :: Reseda Westbrook

Group Creative Director :: Gary Doyle

Senior Art Director :: Brandon Ireland

Art Director :: Ewa Lonska

Editor :: Matthew Wood

Visual Effects and Animation :: The Mill

Flame Artist :: Melissa Graff

Music Company :: Nylon Studios

Producer :: Halle Petro

Production Company :: Recommended Media

Executive Producer :: Jeff Rohrer

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Project Type

Video