Heinz Releases 'Happy' Super Bowl Commercial

Cramer-Krasselt Features Lots of Banging in Big Game Work

Published On
Jan 30, 2014

Editor's Pick

Cramer-Krasselt is behind Heinz's second-ever Super Bowl spot. The commercial features people at weddings, at parties, and many other situations all contentedly banging away on the bottom of a bottle of Heinz ketchup, to the tune of "If You're Happy."


Jan 30, 2014
Brand :
Client :
Agency :
Executive Creative Director :
Derek Green
Chief Creative Officer :
Marshall Ross
Senior Copywriter :
Beth Kerin
Copywriter :
Kris Kennedy
Assistant Editor :
Lars Makie
Post Producer :
Laurie Adrianopoli (the Whitehouse)
Post Producer :
Andrew Sommerville (the Mill)
Colorist :
Luke Morrison
Graphic Designer :
Joe Lawrence
Sound Design/Music/Vocal Arrangements :
Nylon Studios
Producer :
Christina Tortorelli
Director :
Chris Woods
Executive Producer :
Michael Haldane
Executive Producer :
Scott McBurnie
Campaign Manager :
Reseda Westbrook
Group Creative Director :
Gary Doyle
Senior Art Director :
Brandon Ireland
Art Director :
Ewa Lonska
Editor :
Matthew Wood
Visual Effects and Animation :
The Mill
Flame Artist :
Melissa Graff
Music Company :
Nylon Studios
Producer :
Halle Petro
Production Company :
Recommended Media
Executive Producer :
Jeff Rohrer

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