Idea from Proximity was inspired by what fans were already doing on social media
Jul 02, 2019
We’ve seen brands and designers create typefaces out of tire tracks, ice, money and even human leg hair. Now, Ikea is the latest to come up with a letterform innovation with Soffa Sans, a new font made from its own couches.
Ikea, along with agency Proximity London, created the font using the retailer's Vallentuna sofa planner. It was inspired by what users were already doing on social media, creating outlandish Ikea couch combinations on their own.
Behold this Couch Fortress With A Drawbridge me and my roomie made a few months ago, yours for the low low price of £3925 pic.twitter.com/8HWYk6ACrQ
“We’ve been really enjoying seeing the fun that people are having with our sofas, and the innovative solutions they are creating,” said Marcos Tejedor, Living Rooms Sales Leader IKEA UK & Ireland in a statement. “Inspired by their creativity, we’ve launched...the world’s comfiest font. Its modular form and relaxed letter-spacing makes it one of the most versatile fonts out there and we’re looking forward to seeing where it’s used.”
According to Ikea, Soffa Sans uses 1,434 products. If the font were made using the real thing, it would cost about £106,320.
Customers can start planning their own couch combos, or creating their own letterforms here.