Ikea creates a kitchen ballet around a couple's leftovers meal

Spot by Rethink Canada highlights sustainable kitchen solutions

Published On
Oct 12, 2020

Editor's Pick

During the pandemic, audiences were wowed by footage of ballet stars practicing during lockdown in their apartments and tiny spaces.  A new spot from Ikea in Canada seems inspired by the idea, as it shows a couple turning their meal preparation into a balletic performance.

The ad shows the pair makeing dinner out of leftovers as they perform a series of graceful moves to Bizet's "Carmen."  It highlights Ikea's sustainable kitchen solutions, including storage jars, a kitchen cabinet made of recycled materials, a hot water faucet and more. The tagline is "less wasteful, more graceful."

The spot was directed by Mark Zibert at Scout's Honour for Rethink Canada. The agency tapped Cirque du Soleil choreographer Lydia Bouchard to work with two professional dancers, Véronique Giasson and Rahmane Belkebiche, and the spot was shot on a full kitchen and living room set within a convention center to aid social distancing. 

This isn't the first time we've seen performances around home hardware. Previously, Moen created a "Faucet Dance" to show off the features of one of its kitchen spouts.


Oct 12, 2020
Client :
Ikea (Canada)
Agency :
Executive Creative Director :
Aaron Starkman
Creative Director :
Joel Holtby
Art Director :
Dorota Pankowska
Writer :
Justin Santelli
Producer :
Anna Tricinci
Director of Client Services :
Marie Lunny
Group Account Director :
Sarah Riedlinger
Account Director :
Daniel Riggi
Account Manager :
Megan Christopher
Head of Strategy :
Sean McDonald
Strategy Director :
Shereen Ladha
Strategy Director :
Stacy Ross
French Account Director :
French Writer :
Karine Doucet
French Producer :
Marie-Piere Poulin
French Producer :
Katia Dupuy
Chief Marketing Officer :
Johanna Andren
Director of Marketing :
Lena Dukic
Marketing Communications Specialist :
Jordan Sequeira
Production Company :
Scouts Honour
Director :
Mark Zibert
Producer/EP :
Simon Dragland
Producer/EP :
Rita Popielak
Cinematographer :
Christopher Mably
Choreographer :
Lydia Bouchard
1st AD/Additional Camera :
Eric Kaskens
Editorial Company :
Saints Editorial
Editor :
Ross Birchall
Assistant Editor :
Paula Hicks
Executive Producer :
Emily McKay
Executive Producer :
Tory Osler
Color Facility :
Alter Ego
Colorist :
Eric Whipp
Color Assistant :
Erik Bayley
Senior Color Producer :
Jane Garrah
VFX/Online House :
Lead Flame Artist :
Naveen Srivastava
Flame Artist :
Sean Cochrane
Flame Artist :
Kaelem Cahill
Flame Artist :
Mike Medeiros
Flame Artist :
Andrew Farlow
Flame Artist :
Noah Matikainen
Flame Artist :
Adam Silcox-Vanwyk
CG Artist :
Josh Clifton
CG Artist :
Joaquin Manay
CG Artist :
Andrew Moore
Executive Producer :
Stephanie Pennington
Executive Producer :
Bobbi Dedman
Audio House :
Grayson Music Group
Music Director :
Tyson Kuteyi
Composer :
Georges Bizet ‘Carmen - ‘Habanera’
Composer :
Jeff Milutinovic
Composer :
Jeff Milutinovic
Sound Design :
Ben Swarbrick
Engineer :
Brian Bernard
Producer :
Nicholas Shaw
VO Record/Mix :

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