Ikea's singing objects return to promote the brand's storage solutions
French ad by Buzzman sees household furnishings performing 'It's Oh So Quiet'—till the family comes home
Feb 05, 2020
It seems singing household objects is a method that's working well for Ikea: recently we saw ornaments rapping to an original grime track in the retailer's hilarious Christmas ad Silence the Critics from Mother London, and now here's a spot from Buzzman in France that sees all manner of storage solutions breaking into song.
The ad promotes Ikea's Platsa storage range, and uses the tune "It's Oh So Quiet," a cover of the German tune "Und jetzt ist es still" first performed in English by Betty Hutton and later made popular by Bjork. Here, however the song is "sung" by home objects including drawers, storage boxes, cupboards, baskets and kids' toy chests, as they wait for (at the chorus) a noisy, messy family to return home.
Directed by Canada, via production company Diplomats, it's running on TV and on digital in 20 and 30 second formats. While not perhaps quite as original as the Mother effort, it's a worthy addition to the Ikea canon (and it's yet another ad in which the humor stems from inanimate objects singing—recent examples include a W&K London spot for Mybuilder in which homes channel Tom Jones as well as a trailer for the Great British Bake Off that saw ugly cakes singing "Beautiful" by Christina Aguilera).