Ikea has a cozy seat for Instagram's world record-setting egg
Another home good gets a pop culture boost
Jan 17, 2019
The egg is king. For now, anyway.
Last week, an ordinary, brown speckled egg toppled Kylie Jenner’s baby as the most-liked post on Instagram. It’s the post that launched a thousand memes: the egg and Jenner courtside, a bad boyfriend distracted by the egg, Spider-Man and the egg.
Ikea Saudia Arabia and Leo Burnett Saudi Arabia got in on the egg fever with an Instagram post congratulating it on its success and suggesting it put its…uh, feet up. “After all this fame, get some rest! @world_record_egg,” the caption reads. A similar egg sits, nestled cozily in one of the brand’s Tveksam egg cups.