A new exhibition opening this week at the V&A Museum of Childhood in London unveils recreations of kids' imaginary friends, made with the help of animation companies likes Aardman and Psyop.
Creative agency AMV BBDO led the project and has created a press and poster campaign around it to drive visitors to the museum. The agency and V&A also tapped photographer Rankin to capture the children with their imaginary friends, as seen here in the photos.
The project began in September when more than 60 children were invited to a workshop and asked to describe their imaginary friend in as much detail as possible. The most interesting characters were then brought to life. As well as Aardman and Psyop, other characters were brought to life by the likes of Tsuneo Goda of Dwarf, the creator of the Japanese pop icon Domo Kun, and Blinkink animation duo Becky & Joe (who worked on the recent St John Ambulance "Nursery Rhymes" campaign through BBH).