Ikea's 'Shelf Help' Guru Could Really Improve Your Sex Life

BBH Asia Pacific Delivers Another Tongue-in-Cheek Video

Published On
Mar 17, 2015

Editor's Pick

Ikea and Singapore-based BBH Asia Pacific (who impressed us with the Power of a Bookbook video last year) are back with another tongue-in-cheek effort, this time featuring a bearded, Scandinavian "Shelf Help" guru who guarantees to improve your private life with some new furniture.

Featuring some wonderfully hammed-up acting and soap opera-style music, the spot shows how a warring couple's life is transformed with the help of some storage space and a better bed. All is resolved -- until (thanks, no doubt, to an improved sex life) they have a child. There's also a related website with some suggestions for improving your bedroom and bathroom.