Looking to grow a vibrant waterfront community of creators, makers, artists, restauranteurs, and more, Industry City tapped Ready Set Rocket to further bring its vision to life.
First, we developed a communications, media and measurement program catered to locally-grown emerging brands, artisans, and entrepreneurs to meet new tenant leasing goals. Next, we integrated our lease acquisition marketing programs with Industry City's internal teams and systems, which allowed both parties to optimize the multi-touch sales funnel and attribute the efficacy of media spend towards specific messaging and channels. Then, we launched ad campaigns and redesigned their website to build awareness and equity, and entice visitation among tourists and the broader NY community.
As a result, we bolstered Industry City's position as NYC’s new creative community—bringing together businesses, creatives, and community in one exciting new Brooklyn waterfront district.