Industry City

Website

Published On
Jan 13, 2021

Description

Looking to grow a vibrant waterfront community of creators, makers, artists, restauranteurs, and more, Industry City tapped Ready Set Rocket to further bring its vision to life.

First, we developed a communications, media and measurement program catered to locally-grown emerging brands, artisans, and entrepreneurs to meet new tenant leasing goals. Next, we integrated our lease acquisition marketing programs with Industry City's internal teams and systems, which allowed both parties to optimize the multi-touch sales funnel and attribute the efficacy of media spend towards specific messaging and channels. Then, we launched ad campaigns and redesigned their website to build awareness and equity, and entice visitation among tourists and the broader NY community.

As a result, we bolstered Industry City's position as NYC’s new creative community—bringing together businesses, creatives, and community in one exciting new Brooklyn waterfront district.

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Credits

Date
Jan 13, 2021
Agency :
Ready Set Rocket
Client :
Industry City
Executive Creative Director :
Aaron Harvey
Creative Director :
Amanda Ford
Art Director :
Michelle Unger
Designer :
Erin Mayoyo
Senior Copywriter :
Steven Lombardi
Copywriter :
Dominique Moomaw
Developer :
Kevin Schenk
Executive Digital Strategy :
Alex Lirtsman
Senior Strategy :
Shota Iyobe
Site Strategy :
Albert Khodzhayev
Executive Account Strategy :
Lauren Nutt Bello
Product Manager :
Danielle Steck
Digital Producer :
Kapil Mahmud

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Industry
Project Type