InHome for the Holidays: Walmart InHome Holiday 2021
Dec 08, 2022
Developed through Walmart’s internal Store 8 innovation division, Walmart InHome is an at-home delivery service that brings nearly everything you can find at Walmart into your home—and even into your fridge. Kingsland worked extensively with Walmart on InHome’s go-to-market strategy, messaging, and content, with a specific emphasis on holiday timing.
To position InHome as the ultimate seasonal service, Kingsland wrote and shot a commercial—including an original holiday jingle—all around InHome as the ultimate holiday helper. In fact, InHome is so helpful that Grandmas everywhere are starting to feel a little underappreciated! Shot over the course of three days, we turned a home into a winter wonderland, including making it “snow” in Southern California. In Summer 2022, Walmart InHome was officially absorbed into Walmart+, Walmart’s subscription membership, and is rolling out nationwide.