InHome for the Holidays: Walmart InHome Holiday 2021
Description
Developed through Walmart’s internal Store 8 innovation division, Walmart InHome is an at-home delivery service that brings nearly everything you can find at Walmart into your home—and even into your fridge. Kingsland worked extensively with Walmart on InHome’s go-to-market strategy, messaging, and content, with a specific emphasis on holiday timing.
To position InHome as the ultimate seasonal service, Kingsland wrote and shot a commercial—including an original holiday jingle—all around InHome as the ultimate holiday helper. In fact, InHome is so helpful that Grandmas everywhere are starting to feel a little underappreciated! Shot over the course of three days, we turned a home into a winter wonderland, including making it “snow” in Southern California. In Summer 2022, Walmart InHome was officially absorbed into Walmart+, Walmart’s subscription membership, and is rolling out nationwide.
Credits
- Date
- Dec 08, 2022
- Agency :
- Kingsland
- Client :
- Walmart
- Strategy + Creative Direction :
- Douglas Brundage
- Head of Content :
- Evan Scott Schwartz
- Account Manager :
- Hannah Rosenberg
- Director :
- Steven Taylor
- Producer :
- Ruby Birns
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