Specialized Bicycles : Innovate or Die
In a joint partnership with Google and Goodby, Silverstein & Partners, Bay Area company Specialized Bicycles, which offers high-performance off-road bikes, announced the winner of its Puffy-approved "Innovate or Die Pedal-Powere
Editor's Pick
In a joint partnership with Google and Goodby, Silverstein & Partners, Bay Area company Specialized Bicycles, which offers high-performance off-road bikes, announced the winner of its Puffy-approved "Innovate or Die Pedal-Powered Machine" contest, which challenged participants to create a pedal-powered solution for deterring climate change.
Within a three-month span, the call brought over 100 entries, ranging from one-time inventors to students at MIT. Out of all, though, the Aquaduct: Mobile Filtration Vehicle won, based on the criteria of environmental impact, creativity and design. The creators won $5,000 and a handful of Specialized bikes. The site itself features the Earth attached to a bike chain, along with a blurb on the judges--Goodby co-chairman Rich Silverstein, Google's Dan Reicher and Specialized founder Mike Sinyard--the entries as well as an intro to what Specialized is all about.
Credits
- Date
- Jan 17, 2008
- Client :
- Specialized Bicycles
- Agency :
- Goodby Silverstein & Partners
- Creative Director :
- Rich Silverstein
- Senior Art Director :
- Frank Aldorf
- Art Director :
- Wyeth Koppenhaver
- Copywriter :
- Nick Prout
- Interactive Producer :
- Erin Dahlbeck
- Interactive Producer :
- Jonathan Percy
- Flash Production :
- KNI
- Motion Graphics Creative Director :
- Randy Stowell
- Graphics Producer :
- Alison Plansky
- 3D Animation/Compositing :
- Colin Trenter
- Motion Designer :
- Chris Kelly
- Brand :
- Specialized Bicycles
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