Specialized Bicycles : Innovate or Die

In a joint partnership with Google and Goodby, Silverstein & Partners, Bay Area company Specialized Bicycles, which offers high-performance off-road bikes, announced the winner of its Puffy-approved "Innovate or Die Pedal-Powere

Published On
Jan 17, 2008

Editor's Pick

In a joint partnership with Google and Goodby, Silverstein & Partners, Bay Area company Specialized Bicycles, which offers high-performance off-road bikes, announced the winner of its Puffy-approved "Innovate or Die Pedal-Powered Machine" contest, which challenged participants to create a pedal-powered solution for deterring climate change.

Within a three-month span, the call brought over 100 entries, ranging from one-time inventors to students at MIT. Out of all, though, the Aquaduct: Mobile Filtration Vehicle won, based on the criteria of environmental impact, creativity and design. The creators won $5,000 and a handful of Specialized bikes. The site itself features the Earth attached to a bike chain, along with a blurb on the judges--Goodby co-chairman Rich Silverstein, Google's Dan Reicher and Specialized founder Mike Sinyard--the entries as well as an intro to what Specialized is all about.

Credits

Date
Jan 17, 2008
Client:
Specialized Bicycles
Agency:
Goodby Silverstein & Partners
Creative Director:
Rich Silverstein
Senior Art Director:
Frank Aldorf
Art Director:
Wyeth Koppenhaver
Copywriter:
Nick Prout
Interactive Producer:
Erin Dahlbeck
Interactive Producer:
Jonathan Percy
Flash Production:
KNI
Motion Graphics Creative Director:
Randy Stowell
Graphics Producer:
Alison Plansky
3D Animation/Compositing:
Colin Trenter
Motion Designer:
Chris Kelly
Brand:
Specialized Bicycles

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Project Type