In a joint partnership with Google and Goodby, Silverstein & Partners, Bay Area company Specialized Bicycles, which offers high-performance off-road bikes, announced the winner of its Puffy-approved "Innovate or Die Pedal-Powered Machine" contest, which challenged participants to create a pedal-powered solution for deterring climate change.
Within a three-month span, the call brought over 100 entries, ranging from one-time inventors to students at MIT. Out of all, though, the Aquaduct: Mobile Filtration Vehicle won, based on the criteria of environmental impact, creativity and design. The creators won $5,000 and a handful of Specialized bikes. The site itself features the Earth attached to a bike chain, along with a blurb on the judges--Goodby co-chairman Rich Silverstein, Google's Dan Reicher and Specialized founder Mike Sinyard--the entries as well as an intro to what Specialized is all about.