Experience Motherhood From Several Viewpoints in Coke's Interactive Film
Viewers Can Toggle Between Characters' Views and Then Call Their Mom
May 06, 2015
Coca-Cola created this touching interactive film aimed at the Hispanic-American community for Mother's Day. Created by agency David and available both in Spanish and English, it explores the bond between mother and child, taking us from a mother cradling her baby girl, through her daughter's tumultuous teenage years and onto the birth and boyhood of her grandson. But what makes it extra special is viewers can toggle between the perspectives of mother, daughter and grandson, allowing them to see through the eyes of each character (with bottles of Coke liberally inserted into the storyline).
The film is hosted on a microsite, and once they've watched the video, viewers in the U.S. and Puerto Rico are invited to place a free three-minute call to their mom anywhere in the world, compliments of Coke.