Pfaff Porsche : Instant Direct Mail

Customized direct mail.

Published On
Jul 26, 2012

Editor's Pick

For Pfaff Porsche, Lowe Roche Toronto created the world's first instant direct-mail piece. Armed with a camera, laptop, printer and a Porsche, the agency positioned the car outside homes, snapped a picture, and turned it into a direct-mail postcard that showed you just what your home would look like with an awesome new car parked in the driveway. According to the press note, 32% responded to a website where they could book a test drive. Of course, Porsche didn't bother doing this in just any old neighborhood, but picked the swanky, high-income locales in Toronto.

Credits

Date
Jul 27, 2012
Brand :
Pfaff Porsche
Client :
Pfaff Porsche
Agency :
Lowe Roche-Toronto
Creative Director :
Dave Douglass
Creative Director :
Pete Breton
Art Director :
JP Gravina
Copywriter :
Simon Craig
Print Producer :
Beth MacKinnon
Video Production :
Motion Pantry
Director/Camera/Editor :
Dean Vargas

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Project Type