In its first broadcast spot, Peloton invites you to imagine life at home with the innovative connected bike

Published On
Aug 12, 2020

Description

Mythology crafted a comprehensive brand refresh for Peloton, the indoor-cycling innovator. Through a brand campaign including print and film, we showed how the company transformed a piece of exercise equipment into an aspirational brand and a community-based manifestation of the evolution of fitness.

 

 

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