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Folks With Mid-Life Crises and Libidos Appear in Daring Ads for 'Invisible' Hearing Aids

March 16, 2017 11:41 AM

A new print and online campaign for "invisible" hearing aid brand Phonak Lyric is different for the category: it features middle-aged couples in intimate moments with bold and witty headlines like: "My midlife crisis is obvious. My hearing aid is not."

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