The Less Clothing, The Lower The Man's I.Q.
Latest AIDES spot warns women to take the initiative
Published On
May 23, 2013
Editor's Pick
It's a return to more traditional advertising for French HIV organization AIDES - previous spots have included risque animations such as Sexy Fingers. Still, this spot through TBWA Paris, in which men get demonstrably dumber as they take items of clohting off, still made us laugh and gets the message across effectively.
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Credits
- Date
- May 23, 2013
- Brand:
- Aides
- Client:
- Aides
- Agency:
- TBWA-Paris
- Creative Director:
- Jean-Franois Goize
- Art Director:
- Mohamed Bareche
- Copywriter:
- Daniel Perez
- Agency Producer:
- Carnibird
- Producer:
- Sam Fontaine
- Post Producer:
- Romain Gingembre
- Head of TV:
- Maxime Boiron
- Director:
- Daniel Perez
- Chief Camera Operator:
- Steeven Petiteville
- Production Manager:
- Thomas Lepeutrec
- Stylist:
- Agathe Wesolek
- Editor:
- Bruno Tracq
- Flame Artist:
- Vincent Heine
- After Effects:
- Cedric Morellon
- Music:
- RZA & The Black Keys
- Sound Producer:
- Valery Pellegrini @ Else
- Sound Design:
- Anais Khout @ Else
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