The Less Clothing, The Lower The Man's I.Q.

Latest AIDES spot warns women to take the initiative

Published On
May 22, 2013

Editor's Pick

It's a return to more traditional advertising for French HIV organization AIDES - previous spots have included risque animations such as Sexy Fingers. Still, this spot through TBWA Paris, in which men get demonstrably dumber as they take items of clohting off, still made us laugh and gets the message across effectively.



May 23, 2013
Brand :
Client :
Agency :
Creative Director :
Jean-Franois Goize
Art Director :
Mohamed Bareche
Copywriter :
Daniel Perez
Agency Producer :
Producer :
Sam Fontaine
Post Producer :
Romain Gingembre
Head of TV :
Maxime Boiron
Director :
Daniel Perez
Chief Camera Operator :
Steeven Petiteville
Production Manager :
Thomas Lepeutrec
Stylist :
Agathe Wesolek
Editor :
Bruno Tracq
Flame Artist :
Vincent Heine
After Effects :
Cedric Morellon
Music :
RZA & The Black Keys
Sound Producer :
Valery Pellegrini @ Else
Sound Design :
Anais Khout @ Else

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