AT&T's Kooky Kids Riff on the NCAA

Pickle Roll, Speed and High Fives provide new fodder for hilarious campaign

Published On
Mar 21, 2013

Editor's Pick

AT&T's imaginative kids are back, along with straight man moderator Beck Bennet in BBDO's latest round of spots running during this year's NCAA. Directed by Caviar's Jorma Taccone, the kids tout the network's various brand attributes, only as they can, with added b-ball flavor, referencing moves like the Pickle Roll, making high fives and discussing importance of speed on the court.

Read more about the campaign in Behind the Work.