Jason Momoa, The Rock, Awkwafina and Riz Ahmed star in HBO Max ad celebrating AAPI talents

Streaming platform honors Asian American Pacific Islander Heritage Month in brand film and spotlight page of curated content

Published On
Apr 30, 2021

Editor's Pick

Saturday, May 1 marks the beginning of Asian American Pacific Islander Heritage Month in the U.S. To celebrate, HBO Max is putting AAPI creative talents front and center in a new brand film and content showcase. A new ad, titled “See Us,” cuts together scenes of a broad lineup of programming featuring AAPI celebrities and creators. There are blockbusters such as “Crazy Rich Asians,” directed by John M. Chu;  “Aquaman” with Jason Momoa; dramatic series including “The Night Of” with Riz Ahmed, “Ballers” starring Dwayne “The Rock” Johnson and “The Newsroom” with Olivia Munn; comedy with Awkwafina in “Nora from Queens” and the fantasy of “Lovecraft Country” featuring Jamie Chung.

Copy over each scene reads, “See our dreams; see our love; see our legacy; see our joy; see our fear; see our pain; see our strength; see our power, ambition, courage, innovation; see our truth, imagination; see our spirit; see us.”

The spot then concludes with the hashtag "#StopAsianHate," acknowledging the continuing violence and hate crimes against the AAPI community. 

HBO Max has also created a dedicated “See Us” spotlight page, which features a wide-ranging lineup of programming that represents the diverse contributions of AAPI talents to the entertainment industry. The collection spans features films, animation, documentaries, reality shows and more. 

The page will also shine a light on films created for HBO’s Asian Pacific American Visionaries Short Film Competition, including the 2020 winners: “Lonely Night,” directed by Johnson Cheng; “Fine China,” directed by Tiffany So and “Sim” directed by Thomas Kim. HBO debuted the contest five years ago in an effort to nurture AAPI storytellers. The winners receive cash prizes and get to premiere their films on HBO, after which they become available to stream on HBO Max. 


HBO Max See Us



Apr 30, 2021
Client :
Client :
SVP & Head of Growth Marketing :
Katie Soo
VP Editorial :
Naivasha Dean
Senior Manager Editorial Strategy :
Whitney McGowan
Manager Editorial Strategy :
Meena Jang
Copy a Editor :
Vignesh Raguraman
Senior Manager Editorial Strategy :
Jason Leung
Senior Product Manager :
Stephanie Musat
Vice President Head of Growth Marketing Design :
Robbie Tseng
Art Director :
Jaz Douglas
Visual Designer :
Erica Lee
Product Designer :
Darin Buzon
Product Designer :
Hakha Mashayekhi
Creative Director :
Matt St Pierre
Director Social & Editorial :
Bill Leopold
Manager Social & Editorial :
Sarah Lee
Manger Social & Editorial :
Ariana Bacle
Coordinator Social & Editorial :
Becca Lambright
Copywriter :
Gabrielle Otero
SVP Brand Marketing :
Jason Mulderig
VP Brand Marketing :
Dana Lichtenstein
Manager Brand Marketing :
Elizabeth Tillman
Creative Director :
Alyson Bradshaw
Associate Creative Director :
Marjoe Aguiling
Executive Producer :
Sylvia Le-Austria
Editor :
Alex Ditthavong
Sound Mixer :
Tyler Swafford
Marketing Operations Manager :
Morgan Domershick
Director of Strategy and Planning :
Matthew Bataclan
Manager of Strategy and Planning :
Farid Mozafari

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