Jason Momoa is a balding wimp in real life in Rocket Mortgage's Super Bowl ad

'Aquaman' actor reveals what he's really like when he kicks back at home in Big Game spot from Highdive

Published On
Feb 02, 2020

Editor's Pick

Before game day, Quicken Loans’ Rocket Mortgage dropped news that “Aquaman”  star Jason Momoa would appear in its Super Bowl ad. While onscreen we’ve seen him as a superhero, a warrior and an outlaw, in the teaser, he promised the Big Game commercial would reveal a side of him we’ve never seen before.

Now, we know what that means: in real life, Jason Momoa is a wimp. 

The new spot from agency HighDive shows the actor stepping into his home, kicking off his shoes and removing other “articles” in order to get “comfortable.” Those include his massive biceps (which he strips off to reveal a pair of spaghetti arms), ripped pecs and abs (to uncover his lanky torso) and the thick mane covering his balding pate, which he sheds before sitting down to pick away at his lap steel guitar.  

“Home is where you feel the most comfortable, and Rocket Mortgage helps you feel comfortable financing that home,” a voiceover says.

The final scene depicts Momoa at his weight bench, struggling under a plate-less barbell rod and begging his better half Lisa Bonet to take it before he’s crushed by its load. 

“It’s always fun to see what somebody is like when they’re at home,” Casey Hurbis, CMO at Quicken Loans told AdAge. The idea ties into the company’s mission to “put Americans in homes.” 
 

Credits

Date
Feb 03, 2020
Client:
Rocket Mortgage
Client:
Quicken Loans
Agency:
Highdive
Director:
David Shane
Production Company:
O Positive
Co-Founder/CCO:
Chad Broude
Co-Founder/CCO:
Mark Gross
Group Creative Director/Writer:
Pat Burke
ACD/Art Director:
Jorge Pomareda
Creative:
Steve McElligott
Creative:
Jerome Marucci
Managing Partner Account and Strategy Lead:
Louis Slotkin
Managing Partner Operations, Account and Strategy:
Megan Lally
Account Director:
Sarah Wickman
Executive Producer Head of Production:
Jen Passaniti
Senior Producer:
Molly Flynn Scoggin
Producer:
Lindsay Vetter
Director:
David Shane
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Producer:
Ken Licata
Director of Photography:
Gyula Pados
Editorial:
Cutters Studios
Head of Production:
Patrick Casey
Creative Editor:
Tim LoDolce
Assistant Editor:
Magdalena Hernández
VFX Production:
The Mill
Managing Director:
Erica Hilbert
Head of Production:
Tracey Khan
Executive Producer:
Peter Hullinger
Senior Producer:
Jack Williams
Producer:
Denise Doll
Producer:
Will Jellicorse
Producer:
Gabriela Goncalves
VFX Creative:
The Mill
VFX Supervisor:
Jason Bergman
2D Artist:
Paul Downes
2D Artist:
Alex Koester
2D Artist:
Matt Dobrez
2D Artist:
Marcelo Pasqualino
2D Artist:
Matthew Doll
2D Artist:
Burtis Scott
2D Artist:
Richard McKeand
2D Artist:
Ant Walsham
2D Artist:
Paul Rosckes
2D Artist:
Sal Wilson
Finish Artist:
Sal Wilson
Finish Artist:
Mark Anderson
Design:
Adrian Navarro
Color:
The Mill
Colorist:
Oisin O’Driscoll
Color Producer:
Dan Butler
Color Assist:
Lindsey Mazur
Color Assist:
Cassie Benedict
Audio:
Another Country
Sound Designer/Mixer:
Drew Weir
Executive Producer:
Tim Konn
Original Music:
Comma Music
CCO/ Lead Composer:
Larry Pecorella
Composer:
Peter Schmidt
Senior Producer:
Leigh Salzman
Managing Director:
Bonny Dolan
Talent Supervision/Licensing:
Creative License
President:
Kevin McKiernan
Vice President:
Tom Briggs
Director of Business Affairs:
David Jacobs

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