Jason Momoa is a balding wimp in real life in Rocket Mortgage's Super Bowl ad
'Aquaman' actor reveals what he's really like when he kicks back at home in Big Game spot from Highdive
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Before game day, Quicken Loans’ Rocket Mortgage dropped news that “Aquaman” star Jason Momoa would appear in its Super Bowl ad. While onscreen we’ve seen him as a superhero, a warrior and an outlaw, in the teaser, he promised the Big Game commercial would reveal a side of him we’ve never seen before.
Now, we know what that means: in real life, Jason Momoa is a wimp.
The new spot from agency HighDive shows the actor stepping into his home, kicking off his shoes and removing other “articles” in order to get “comfortable.” Those include his massive biceps (which he strips off to reveal a pair of spaghetti arms), ripped pecs and abs (to uncover his lanky torso) and the thick mane covering his balding pate, which he sheds before sitting down to pick away at his lap steel guitar.
“Home is where you feel the most comfortable, and Rocket Mortgage helps you feel comfortable financing that home,” a voiceover says.
The final scene depicts Momoa at his weight bench, struggling under a plate-less barbell rod and begging his better half Lisa Bonet to take it before he’s crushed by its load.
“It’s always fun to see what somebody is like when they’re at home,” Casey Hurbis, CMO at Quicken Loans told AdAge. The idea ties into the company’s mission to “put Americans in homes.”
Credits
- Date
- Feb 03, 2020
- Client :
- Rocket Mortgage
- Client :
- Quicken Loans
- Agency :
- Highdive
- Director :
- David Shane
- Production Company :
- O Positive
- Co-Founder/CCO :
- Chad Broude
- Co-Founder/CCO :
- Mark Gross
- Group Creative Director/Writer :
- Pat Burke
- ACD/Art Director :
- Jorge Pomareda
- Creative :
- Steve McElligott
- Creative :
- Jerome Marucci
- Managing Partner Account and Strategy Lead :
- Louis Slotkin
- Managing Partner Operations, Account and Strategy :
- Megan Lally
- Account Director :
- Sarah Wickman
- Executive Producer Head of Production :
- Jen Passaniti
- Senior Producer :
- Molly Flynn Scoggin
- Producer :
- Lindsay Vetter
- Director :
- David Shane
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Producer :
- Ken Licata
- Director of Photography :
- Gyula Pados
- Editorial :
- Cutters Studios
- Head of Production :
- Patrick Casey
- Creative Editor :
- Tim LoDolce
- Assistant Editor :
- Magdalena Hernández
- VFX Production :
- The Mill
- Managing Director :
- Erica Hilbert
- Head of Production :
- Tracey Khan
- Executive Producer :
- Peter Hullinger
- Senior Producer :
- Jack Williams
- Producer :
- Denise Doll
- Producer :
- Will Jellicorse
- Producer :
- Gabriela Goncalves
- VFX Creative :
- The Mill
- VFX Supervisor :
- Jason Bergman
- 2D Artist :
- Paul Downes
- 2D Artist :
- Alex Koester
- 2D Artist :
- Matt Dobrez
- 2D Artist :
- Marcelo Pasqualino
- 2D Artist :
- Matthew Doll
- 2D Artist :
- Burtis Scott
- 2D Artist :
- Richard McKeand
- 2D Artist :
- Ant Walsham
- 2D Artist :
- Paul Rosckes
- 2D Artist :
- Sal Wilson
- Finish Artist :
- Sal Wilson
- Finish Artist :
- Mark Anderson
- Design :
- Adrian Navarro
- Color :
- The Mill
- Colorist :
- Oisin O’Driscoll
- Color Producer :
- Dan Butler
- Color Assist :
- Lindsey Mazur
- Color Assist :
- Cassie Benedict
- Audio :
- Another Country
- Sound Designer/Mixer :
- Drew Weir
- Executive Producer :
- Tim Konn
- Original Music :
- Comma Music
- CCO/ Lead Composer :
- Larry Pecorella
- Composer :
- Peter Schmidt
- Senior Producer :
- Leigh Salzman
- Managing Director :
- Bonny Dolan
- Talent Supervision/Licensing :
- Creative License
- President :
- Kevin McKiernan
- Vice President :
- Tom Briggs
- Director of Business Affairs :
- David Jacobs
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