JD Jelly, a new couch lubricant, mocks JD Vance and raises money for Kamala Harris

Ad agency Quality Meats has launched a fundraising campaign for Kamala Harris that involves selling a gag lubricant product called JD Jelly couch lube—a reference to the recent (since debunked) claim that Republican vice presidential candidate JD Vance once had sex with a sofa. JD Jelly has its own website and promotional materials, including the sultry video below. The tagline is, “Fuck couches, not democracy.” And yes, you can buy tubes of the stuff, which is currently in production, for $20.24 on the site. All proceeds go to presumptive Democratic presidential nominee Kamala Harris—or, as the JD Jelly campaign calls her, “a childless cat lady who actually cares about protecting the fabric of our country.” (The “childless cat lady” thing was Vance’s description of Harris a few years ago.) The Harris team has not endorsed the effort, which was developed in just five days. The website also notes: “Our lawyers said we should say that we know that JD doesn’t actually have sex with couches.” (Indeed, that whole rumor started as a joke on X.) The effort also leans into the current Democratic trend of referring to Trump and Vance as “weird.” (One line in the video says: “We’re all better off when weirdos fuck their couches and not our democracy.”) There is plenty of debate over whether mocking Trump and Vance is the right strategy, but proponents say it’s simple, memorable, takes them down a notch and probably annoys them too. “What JD Vance does with his couch in the privacy of his living room is up to JD Vance,” said Jamie Stark, creative director at Quality Meats. “But if he were to be elected, and impose his extreme views on women’s rights upon the American people, well, that could leave a stain on our country that would take a lot more than a fabric cleaner to get out.” “We know couch lube isn’t for everyone,” said Maxx Delaney, creative director at Quality Meats. “But hopefully it’s a fun way to keep America focused on what’s at stake this election. Which also happens to provide a convenient distraction for those weirdos hellbent on violating our democracy.” The campaign includes outreach support from Causes Up and Call to Activism. The site also accepts donations only, for those who want to contribute without buying the couch lube and having to answer to one’s spouse when it arrives. Creative agencies are no stranger to making obscene gag products as a form of political protest. In 2022, Mischief @ No Fixed Address created a Mitch McConnell-shaped dildo in response to the end of Roe v. Wade—saying the product could help you “get f*cked by the government on your terms.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

JD Jelly, a new couch lubricant, mocks JD Vance and raises money for Kamala Harris

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