Jeep's Golden Globes ad takes the 'space odyssey' back down to Earth

Lance Acord directs ad by Highdive highlight the Wrangler 4xe's environmental credentials

Published On
Mar 02, 2021

Editor's Pick

Animals and birds "sing" the music from "2001: A Space Odyssey" in a new spot from Jeep promoting its Wrangler 4xe, which premiered during the Golden Globes broadcast. 

The spot, created by Highdive and directed by Park Pictures' Lance Acord, aims to highlight the plug-in hybrid's environmental credentials. It intersperses footage of the car exploring various different adventurous terrains, with images of the animals, including a hippo, monkey, a peacock, wolves and more. Some open their mouths to accompany the melody while others appear to provide the instrumentals to the soundtrack, such as a gorilla beating his chest or buffalo hooves drumming on the ground. In the final moments, a group of curious apes surround the "monolith"  from the movie, as it's revealed the Jeep Wrangler 4xe is plugged into it as a charging station.

"The iconic classical music recording frequently associated with ‘2001: A Space Odyssey,' known officially as ‘Also Sprach Zarathustra,’ is often used to introduce something big," says Highdive’s Co-Founder and Chief Creative Director Chad Broude. "Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that 'Earth- friendly' excitement in a super fun way."

Credits

Date
Mar 02, 2021
Client :
Jeep
Agency :
Highdive
Director :
Lance Acord
Global Chief Marketing Officer :
Olivier Francois
VP Head of Marketing :
Marissa Hunter
Head of Jeep U.S. Brand Advertising :
Randy Ortiz
Jeep Brand Advertising Manager :
Nicole Pesale
Jeep Brand Advertising Manager :
Jarrod Dexel
Co-Founder/CCO :
Chad Broude
Co-Founder/CCO :
Mark Gross
GCD :
Nathan Monteith
CD / Art Director :
Jorge Pomareda
CD/ Copywriter :
Casey Stern
Managing Partner Account and Strategy Lead :
Louis Slotkin
Partner Lead Account Director :
Kaley Lambeth
Account Director :
Kelly Maise
Senior Account Executive :
Lyndsay Klebba
Head of Production Executive Producer :
Jen Passaniti
Senior Producer :
Lindsay Vetter
Director of Business Affairs :
Kelley Beaman
Music Producer :
Larry Pecorella
Production Company :
Park Pictures
Director/DP :
Lance Acord
Executive Producer :
Jackie Kelman Bisbee
Executive Producer :
Scott Howard
Head of Production :
Chelsea Schwiering
EP/ Producer :
Caroline Kousidonis
Editorial :
Cutters
Executive Producer :
Heather Richardson
Head of Production :
Patrick Casey
Editor :
Michael Lippert
Assistant Editor :
Christian Leontios
Music Talent & IP Supervision/Licensing :
Creative License
Music :
The City Of Prague Philharmonic Orchestra
Music :
Also Sprach Zarathustra
Music :
Silva Screen Music America
Movie IP :
2001: A Space Odyssey (Warner Bros. Entertainment)
VFX Studio :
A52
VFX Supervisor :
Patrick Murphy
Flame Artist :
Matt Sousa
Flame Artist :
Adam Flynn
Flame Artist :
Stefan Gaillot
Flame Artist :
Richie White
Online Editor :
John Valle
Producer :
Armando Plata
Head of Production :
Stacy Kessler-Aungst
Executive Producer :
Patrick Nugent
Executive Producer :
Kim Christensen
Managing Director :
Jennifer Sofio Hall
Color Studio :
A52
Colorist :
Daniel De Vue
Color Assistant :
Corey Martinez
Color Assistant :
Dylan Bursick
Color Producer :
Jenny Bright
Executive Producer :
Thatcher Peterson
Audio :
Another Country
Executive Producer Audio :
Tim Konn
Producer Audio :
Louise Rider
Sound Design/Mix :
Peter Erazmus
Sound Design :
Erik Widmark
Audio Assistant :
Josh Hunnicutt

Need a credit fix? Contact the Creativity Editors

Industry
Project Type