Jennifer Garner’s Once Upon a Farm launches its first TV spots

Kids say the darnedest things, particularly when it comes to their favorite foods.

The first TV commercials for Once Upon a Farm, the children’s nutrition brand, feature kids talking up how much they love the product. The spot above has toddlers and elementary school kids delivering their testimonials, while a baby’s babble is charmingly translated in the spot below. The campaign also stars Jennifer Garner, who joined Once Upon a Farm in 2017 as chief brand officer.

The spots launch on streaming today (Aug. 26) followed by linear TV next Tuesday (Sept. 3) during “America’s Got Talent.”

Once Upon a Farm this year added shelf-stable snacks to its portfolio of refrigerated, cold-pressed pouches. All of its products are organic, non-GMO project verified, contain no added sugar, and are free from artificial flavors, colors and preservatives.

Once Upon a Farm was started by Cassandra Curtis and Ari Raz in 2015. Garner and John Foraker, the former CEO of Annie’s Inc., joined in 2017.

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