Jeremy Allen White is back, minus the red couch, in Calvin Klein’s Fall 2024 campaign, where he is seen lounging around—and dipping into—a swimming pool while sporting the brand’s underwear and denim styles in modern new fits.

Directed and shot by Mert Alas, the campaign shows the “Bear” star channeling “classic Americana and nonchalant cool,” according to the brand. The campaign video is set to the 2020 version of “Crimson and Clover” by the Shacks.

The campaign goes live today (Aug. 27) on CK’s social channels and on high-impact out-of-home placements around the world.

White’s previous CK campaign, unveiled last winter, became a big cultural story that spawned several parodies. The new work features products such as ’90s Straight, Slim Fit and Standard Straight jeans, ’90s Trucker Jacket and Monogram Logo T-Shirt, as well as the new Modern Cotton Air and iconic Cotton Classic underwear.

Also read: Away spoofs Jeremy Allen White’s CK ads—inside the 24-hour turnaround

“Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign,” White said in a statement.

See pics from the campaign below.

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