Jimmy John's created a wine to go with its new sandwich

Vin De Sandwich pairs with the 'Frenchie' in campaign from WorkinProgress

Published On
May 22, 2019

Editor's Pick

Sandwich chain Jimmy John just debuted the "Frenchie,” inspired by those portable, slender, elongated sammies found in cafes throughout France. It features salami, capicola, provolone and salted butter nestled in a freshly-baked French baguette. But to complete the meal, Jimmy John also created a perfect companion, a limited-edition wine called “Vin de Sandwich.”

It’s a Pinot Noir that Jimmy John and its agency, WorkinProgress, created alongside Santa Rosa, Calif.-based Folk Machine Winery and winemaker Kenny Likitprakong. 

While the wine is part the promotions around  the company's first "grab-and-go sandwich," lt also aims to show just how far the brand will go to create the best sandwich experience. 

“We take sandwiches very seriously, but we don’t take ourselves too seriously,” said CMO John Shea in a statement. “Even though our campaign features wine, The Frenchie is meant to be paired with anything in life. While it’s inspired by France, it’s made the Jimmy John’s way.” 

"The fact that people will be surprised to hear that Jimmy John's created a wine is exactly why they needed to do it," added Matt Talbot, WorkinProgress partner. "People underestimate the quality of Jimmy John's." 

The Frenchie and Vin de Sandwich will be promoted in a series of cheeky, wine-themed spots highlighting how they complement each other.


The wine itself will not be sold at the restaurant, but it's available for purchase on Wine.com for $29.99, about six times the price of the $4.99 Frenchie. The site’s in-house critic, Wilfred Wong, scored it 90 points, though we have yet to see what Robert Parker or Wine Enthusiast have to say about it.
 

Credits

Date
May 23, 2019
Client:
Jimmy John's
Agency:
WorkinProgress
Chief Marketing Officer:
John Shea
Director of Consumer Engagement:
Nathan Louer
Director of Consumer Acquisition & Loyalty:
Suzanne DeRouchie
Senior Designer:
Chris Phillips
Marketing Operations Senior Manager:
Kristi Kaiser
Head of Consumer Video & Chief Editor:
Spencer Liautaud
Partner Creative:
Matt Talbot
Creative Director:
Stephen Dalton
Creative Director:
Lauren Perlow
Art Director:
Alex Berry
Copywriter:
Tyler Burton
Senior Designer:
Jimmy Rosen
Partner Production:
Stafford Bosak
Executive Producer:
Molly Schaaf
Partner Account & Strategy:
Alex Guerri
Partner Account & Strategy:
Evan Russack
Director Account & Strategy:
Stacy Moss
Supervisor Account & Strategy:
Sally Kubancik
Partner Technology:
Harold Jones
Production Company:
Bob Industries
Director:
Brigg Bloomquist
Director of Photography:
Tim Hudson
Prod Co Executive Producer/Manager Partner:
TK Knowles
Prod Co Executive Producer/Manager Partner:
John O'Grady
Line Producer:
Brian Etting
Editorial Company:
11 Dollar Bill
Editor:
Jon Grinberg
Editor:
Erik Tobeler
Editorial Managing Director:
Lisa Effress
Editorial Producer:
Jenny Napier
Color:
Company 3
Colorist:
Tyler Roth
Producer:
Diego Orkiz
VFX & Finishing Company:
Framestore
2D Artist:
Carlos Adarraga
President Advertising North America:
James Razzall
VFX Producer:
Bethan Thomas
VFX Producer:
Diego Bonora
Music House:
Asche & Spencer
Music Executive Producer:
Matt Locher
Mix House:
Coupe Studios
Sound Designer/Mixer:
Alex Hawley
Audio Executive Producer:
Aaron Lasko
Audio Executive Producer:
Eric Singer

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