Who says corporate websites have to be mind-numbingly dull? Certainly not Vodafone Group, the global mobile communications giant that just unveiled an immersive online experience to introduce the company to consumers on a personal level. Following up on its award-winning "Future Vision" campaign for Vodafone in 2004, Swedish interactive agency North Kingdom designed the new experience, dubbed "The Vodafone Journey," as a video-heavy "guided tour" of the company. "We knew we wanted personal and direct storytelling to show the inner soul and heart of the huge company that Vodafone is," says creative director David Eriksson. "The ambition was to take the users by the hand and show them fragments from the world of Vodafone. We then made it possible to explore all these details and go deeper by themselves."