Cadbury : Joyville Fountain
The joy of chocolate.
Editor's Pick
Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.
The idea of Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work (including a spot for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications. It will form the basis of a long-term communications platform. The fountain, which launched on January 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.
Credits
- Date
- Feb 06, 2012
- Brand :
- Cadbury
- Client :
- Cadbury
- Agency :
- Fallon-London
- Experiential Agency :
- Amplify
- Creative Director :
- Sam Oliver
- Creative Director :
- Shishir Patel
- Creative :
- Chris Bovill
- Creative :
- John Allison
- Design :
- Made in Fallon
- Project Manager :
- Abi Pearl
- Agency Planner :
- Craig Wills
- Agency Producer :
- Rob Punchard
- Production Company :
- Made in Fallon
- Director :
- James Lowrey
- Director :
- Tom Ormonde
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