Cadbury : Joyville Fountain

The joy of chocolate.

Published On
Feb 05, 2012

Editor's Pick

Cadbury has been wowing shoppers with a wacky, musical chocolate fountain at London's Westfield Shopping Centre, to kick off a six million pound integrated campaign through Fallon, centered around the idea of 'Joyville'.

The idea of Joyville, a mythical, chocolate-filled land that 'lives in the imagination of chocolate lovers' (and is all kitted out in Cadbury's trademark dark purple), will feature in Cadbury's Dairy Milk TV work (including a spot for its new Bubbly brand that broke this weekend), plus outdoor, PR, experiential, in-store and digital communications. It will form the basis of a long-term communications platform. The fountain, which launched on January 28 and will be touring the UK, was designed by Made in Fallon and delivered by experiential agency Amplify.