Cheerios Spot With Mixed Race Family Receives Racist Comments
Cereal brand disables comments on YouTube after backlash, but also gets "likes"
Jun 02, 2013
Is the mixed race family the next new ground for advertisers to break, after the same sex couple? Cheerios had to disable the comments on this family-friendly spot, by Saatchi & Saatchi NY, after receiving racist comments on its YouTube channel. However the commercial (featuring an adorable mixed race child, with a black father and white mother) was also cheered by many; it received more than 1,600 likes and as well as the over 500 dislikes as of Thursday evening.
Camille Gibson, vice president of marketing for Cheerios, said in a statement, "Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all."