Snoop Dogg gives takeout the hip-hop treatment in spot for Just Eat

The rapper stars in McCann's latest work for the global food delivery platform

Published On
May 18, 2020

Editor's Pick

Just Eat, the U.K-headquartered food delivery platform, has persuaded Snoop Dogg to star in its latest global campaign and give its well-known jingle a hip-hop makeover.

The humor in the spot centers around the brand's "Did somebody say just eat?" tagline, which has divided opinion in the U.K.—some finding it super irritating. Snoop Dogg hears it on TV and asks his assistant to "get these Just Eat fools on the line for me." He then gives the jingle the full rap treatment with bling, fur coats, large dogs and the rest. The spot was created via McCann London and directed by Francis Rousselet via Riff Raff Films and was filmed on location in Snoop Dogg's L.A. compound. 

“We know our original ‘Did Somebody Say Just Eat’ jingle is a bit of an opinion-divider and it led to many a conversation, or sing-a-long, as people enjoyed their favorite takeaway," said Susan O’Brien, Chief Marketing Officer at Just Eat in a statement. "As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling."

The campaign will launch in seven markets (the U.K., Ireland, Austria, France, Denmark, Spain and Italy) and run for a year in every territory in media including TV, Out-of-Home, social and radio. It comes as food delivery platforms are more in demand than ever with restaurants shut down; yesterday, news emerged that Uber is to bid for rival Grubhub in a move to consolidate the sector.  




May 18, 2020
Client :
Just Eat
Agency :
McCann London
Chief Marketing Officer :
Susan O’Brien
Global Head of Brand :
Stuart Eaton
Global Head of Design :
Colin Chan
Global Content Manage :
Niall Barrow
Chief Creative Officer :
Laurence Thomson
Chief Creative Officer :
Rob Doubal
Chief Strategy Officer :
Theo Izzard-Brown
Creative Director :
Rob Webster
Creative Director :
Alexei Berwitz
Senior Creative :
James Crosby
Senior Creative :
William Cottam
Managing Partner :
Tommy Smith
Account Manager :
Joely Buxton-Smith
Senior Project Manager :
Chloe Lockett
Planning Partner :
Jonathon Brown
Senior Planner :
Emily Ellis
Junior Planner :
Ipek Erel
Head of Design :
Lisa Carrana
Senior Designer :
Mark Fraser
Senior Designer :
Vicky Kowchoski
Production :
Craft London
Chief Production Officer :
Sergio Lopez
Head of Integrated Production :
Sophie Chapman-Andrews
Executive Producer :
Amos Usiskin
Senior Producer :
Gabrielle Flanagan
Producer :
Jacob Gardner
Senior Client Manager :
Vanessa Mokrab
Implementation Manager :
Marta Lopez
Business Affairs Lead :
Molly Strasser
Music Supervisor :
Chris Graves
Audio Mixer :
Giselle Hall
Editor :
Douglas Flockhart
Animation/VFX :
Kasia Nalewajka
Marketing Technology Agency :
BYTE London
Creative Director :
Louis Persent
Lead Creative Planner :
George Wheeler
Senior Lead Art Director and Designer :
Oded Shein
Account Planner :
Alex Duns
Production :
Riff Raff Films
Director :
Francois Rousselet
Executive Producer :
Matthew Fone
Executive Producer :
Natalie Arnett
Producer :
Cathy Hood
Producer USA :
Jay Wintringer
Production Supervisor :
Ben Oswald
Assit Production Supervisor :
Joey Mendez
Assistant Director :
Francois Caillaud
Casting :
Sonnenberg Casting
Director of Photography :
Xiaolong "X” Liu
Production Designer :
Jeffrey Higinbotham
Art Director :
Mike Martella
Art Coordinator :
Laura DeRosa
Prop Master :
Sebastian Ize
Costume designer Snoop :
Talia Coles
Costume designer Talent :
Liz Botes
Choreographer :
Fatima Robinson
Editor :
Amanda James
Edit :
Final Cut
Post Production :
VFX Lead :
Alex Lovejoy
Post Producer :
Ryan Hancocks
Telecine OP :
Jean-Clement Soret
Music :
String & Tins
Production Manager :
Eimear Gorey
Sound Designer & Composer :
Adam Smyth
Producer :
Julie Hughes
Photographer :
James Dimmock
Hero Casting :
Talent Republic
Media Agency :
Media Agency :
Simon Taylor
Media Agency :
Danica Luhrs
Media Agency :
Molly Deaville
Media Agency :
Tom Cornish

Need a credit fix? Contact the Creativity Editors

Project Type