Calvin Klein, founded in 1968, is celebrating 50 years of provocation and self-expression, and is doing so with a limited-edition collection and sexy, star-studded campaign.
The campaign showcases Calvin Klein’s CK50 collection—a mix of underwear, T-shirts, sweatshirts, pants and dresses, some of which are covered with black-and-white CK50 monograms. The items range from $28 to $170 and are only available online and through Amazon for a limited time beginning Oct. 15.
The anthem video takes viewers through historic moments and fashions of the past five decades, from space to the digital age. Recent newlyweds Justin and Hailey Bieber, appearing in their first campaign together, sit in matching CK50 underwear sets and watch the U.S. launch a rocket to the moon.
Other famous models and musicians, including A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke, make appearances in the video as well, all sporting the limited-edition clothing. Kendall Jenner and A$AP Rocky rock out to KC and The Sunshine Band’s 70’s hit “That’s the Way (I Like It)” as they crash a disco. In another scene, the Biebers make out and playfully dance to EMF’s 1991 “Unbelievable,” a throwback to the iconic CK campaign featuring Mark Wahlberg and Kate Moss.
The campaign, created in-house and photographed by fashion photographer Glen Luchford, will roll out on social with hashtags #CK50 and #MyCalvins, as well in as digital and out-of-home placements.