Gary Cole brings good news from the future in first national TV campaign for Kabbage

Eleven bets on the character actor's comedic chops, and wins

Published On
Jan 17, 2019

Editor's Pick

Gary Cole, the charismatic everyman best known for playing the prototypical awful boss in “Office Space” and inept data fetishist Kent Davison on “Veep,” (not to mention voicing Harvey Birdman), finally gets a role he hasn’t played before: time-traveling spokesman from the future.

In new spots for Kabbage, a provider of capital to small businesses, Cole calms the fears of a panicky team that needs funding, pronto. Ten minutes from now, it'll all be taken care of. Cue another visitor from the future: Cole 10 days hence, sporting a tux and champagne ready to pop, after the team has won a big account.

But the Coles don’t stop there. In comes a spokesman from 10 years in the future, looking very much like times haven’t changed. (Does that mean we somehow thread that needle between nuclear war, catastrophic climate change and another recession? Thanks, Gary.)

This is the first national TV campaign for Kabbage, created by Eleven. The main spot is running on broadcast and over-the-top networks. Short spots featuring Cole delivering one-liners in a smoke-filled warehouse are also running online.

Credits

Date
Jan 17, 2019
Agency:
Eleven
Chief Creative Officer:
Mike McKay
Creative Director:
Chad Leitz
Art Director:
Jason Rosenberg
Copywriter:
John Friedman
Producer:
Nikki Sikes
Business Director:
Matt Allen
Strategy:
Ryan Ku
Project Manager:
Sophie Rowland
Spokesguys:
Gary Cole
Upper Management Woman:
Nikki Mccauley
Accountant Guy:
David Ury
Stockroom Worker:
Sheidon Coolman
Stand In/Body Double:
Chris Crater
Production Company:
The Directors Bureau
Director:
Dugan O’Neal
MD/Exec Producer:
Lisa Margulis
Executive Producer:
Jacki Calleiro
Line Producer:
Benjamin Gilovitz
Director of Photography:
Christian Sprenger
Edit:
HutchCo Technologies, Inc
Editor:
Joaquin Machado
Executive Producer:
Jane Hutchins
Color:
The Mill LA
Colorist:
Greg Reese
VO Record:
740 Sound
Sound Design:
Lime
Audio Mix:
Dave Wagg
Conform and VFX:
Austin Hickman-Fain
Conform and VFX:
Serious Electronics

Need a credit fix? Contact the Creativity Editors

Project Type