Resistance to This Mesmerizing Feline Is Futile, Says Cat Food Brand Sheba
Ad Will Make You Think of the Song 'Hungry Eyes' in a Whole New Way
Editor's Pick
You may automatically think of the love scene from "Dirty Dancing" when you hear the song "Hungry Eyes" (we definitely do). But this ad may change all that.
The commercial, for Mars Petcare's Sheba catfood in the U.K., simply features a beautiful grey cat with mesmeric blue eyes staring at you and tapping its paw to the music of "Hungry Eyes" above the appearance of the words, karaoke style, on the screen. (Only they aren't quite the same words you remember--"I feel the magic between tuna & I," for example.)
Directed by Smuggler's Guy Shelmerdine for agency AMV BBDO, the ad is meant as a humorous take on the relationship between cat and owner, where the cat is in control and "resistance is futile" when it turns on its feline charm. It's running on U.K. TV and on Facebook.
Credits
- Date
- Dec 05, 2017
- Brand :
- Sheba
- Client :
- Sheba
- Agency :
- Abbott Mead Vickers BBDO
- U.K. Marketing Director :
- Tom Lindley
- Vice President, Marketing :
- Moritz von der Linden
- Creative Director :
- Adrian Rossi
- Creative Director :
- Alex Grieve
- Copywriter :
- Nicholas Hulley
- Copywriter :
- Nadja Lossgott
- Art Director :
- Nadja Lossgott
- Art Director :
- Nicholas Hulley
- Agency Planner :
- Lola Finney
- Agency Account Person :
- Alice Kassapian
- Agency Producer :
- Nick Godden
- Production Company :
- SMUGGLER
- Director :
- Guy Shelmerdine
- Production Company Producer :
- Emma Butterworth
- Post Production Company :
- The Mill
- Post Production Company :
- Work Editorial
- Editor :
- Saam Hodivala
- Audio Post Production :
- James Radford
- Audio Post Production :
- Radford Music
Need a credit fix? Contact the Creativity Editors
Related work

Sheba: Sheba’s sad-funny new ads celebrate cat owners who are allergic to cats

Sheba: This video will send you back to sleep after your cat wakes you up

Sheba: Prison cats, a military kitty and a mountain-climbing feline star in Sheba's documentary series
