'Katy Perry and the Popcats' Fight Fried Chips in New Popchips Film
It's healthy snack versus fried snack
Published On
Jun 11, 2013
Editor's Pick
The premise might make you snigger, but Zambezi's latest has cats (of both the evil and the good kind) and Katy Perry, and that's enough to make this new, 3-minute film for snack brand Popchips worth the watch. Ms. Perry and her sidekicks, the Popcats, are out to defeat evil villain Fat Cat, and his fried chip empire, in this video that spotlights Popchips as a healtheir alternative to regular chips.
Ms. Perry, a spokesperson for the brand, also recently introduced "Katy's Kettle Corn," a new flavor that she also helped design the packaging for.
Credits
- Date
- Jun 12, 2013
- Brand :
- PopChips
- Client :
- PopChips
- Agency :
- Zambezi Ink
- Founder/Executive Creative Director :
- Brian Ford
- Founder/Managing Director :
- Chris Raih
- Art Director :
- Justin Wright
- Executive Producer :
- Alex Cohn
- Senior Producer :
- Jamie Tompetrini
- Associate Producer :
- Summer Allgyer
- Editor :
- Ling Ly
- Production Company :
- Partizan
- Director :
- Jared Eberhardt
- Chief Executive Offier/Executive Producer :
- Sheila Stepanek
- Creative Director :
- Madeleine Grandbois
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Project Type