Katy Perry is the latest A-List celebrity to sign up in a global TV ad for the delivery app Just Eat, and the star quality she brings ensures that it was certainly worth it.
The singer follows in the footsteps of Snoop Dogg in appearing for the U.K.-based brand. The new commercial directed by Dave Meyers, who previously created videos for her hits "Swish Swish" and "Firework." In the ad, she sings about Just Eat's different offerings in multiple guises, costumes and colors, all resembling different foodstuffs, from cake and cheese to fried eggs. On the way, she's a cartoon character in a movie, plays piano with a puppet version of herself and more.
The campaign, from McCann, will run in 18 markets and will include out-of-home, social and radio as well as the TV commercial. It marks the brand’s first global campaign since Just Eat merged with its Dutch rival Takeaway.com in 2020.
"We’ve moved from two legacy organizations, operating independently to one unified business, and for the first time, we’re presenting ourselves on a world stage in the same joyful expression," said Susan O’Brien, VP-global brand at Just Eat Takeaway.com, in a statement. "Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. It’s the perfect partnership to continue building the instinctive connection between Just Eat and the joy of food delivery.”
“Working with Just Eat was a really fun and natural experience," stated Perry, who had a hand in co-creating the lyrics. "Coincidentally most of my records and eras have had food undertones to them, from strawberries, to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colors, wild outfits, and food puns sung over a catchy tune.”
The campaign was shot in L.A. with production company Radical Media, with photography by Vijat Mohindra. It was teased ahead of its release by social assets showing the inside of Perry's home, created via marketing technology agency Byte/Dept, as well as an Out of Home billboard in London.