Keegan-Michael Key teaches mountain survival skills in Paramount+ spot
Ad featuring Key as substitute teacher Mr. Garvey debuted during the NFL Thanksgiving game on Thursday
Editor's Pick
Paramount will debut another character-filled spot in its Paramount+ brand campaign "A Mountain of Entertainment" during the NFL Thanksgiving game on Thursday.
The new ad from Droga 5 was inspired by the Key & Peele substitute teacher character, Mr. Garvey. played by Keegan-Michael Key. Mr. Garvey finds himself teaching mountain survival skills to a mix of characters from across Paramount+ titles and properties, whose names he manages to mangle. They include Dora (Dora the Explorer), Blue (Blue’s Clues), Rubble (PAW Patrol), Bumblebee (Transformers), Nate (Big Nate), Clawdeen Wolf (Monster High The Movie), Peppa Pig (Peppa Pig), Murf (Star Trek: Prodigy), Marsai Martin (Fantasy Football), Blaze (Blaze and The Monster Machines) and more. Sylvester Stallone (Tulsa King) has also lent his voice to the spot, which was directed by David Shane of O Positive.
The "Survival School" spot will serve as the first in a three-spot ad campaign.
It's the twelfth spot in the series so far, with the first campaign having originally kicked off at the 2021 Super Bowl, featuring 30 stars from film, tv, sports, and news series coming together to climb the fabled Mount Paramount. A second campaign, a year later, continued the journey during the AFC Championship game.
Credits
- Date
- Nov 23, 2022
- Client :
- Paramount+
- Agency :
- Droga5
- Chief Creative Officer :
- Scott Bell
- Group Creative Director :
- Dan Kelly
- Senior Copywriter :
- Sean Buckhorn
- Senior Creative Director :
- Gonzalo Navarro
- Copywriter :
- Alli Walker
- Art Director :
- Luke Johnson
- Senior Project Manager :
- Amanda Cohen
- Group Account Director :
- Aikisha Prince
- Account Director :
- Anthony Gavranic
- Account Manager :
- Anita Richmond
- Executive Film Producer :
- Jeremy Fox
- Senior Film Producer :
- Samar Zaman
- Film Producer :
- Hugh Copeland
- Associate Film Producer :
- Lindsay Squires
- Business Affairs Manager :
- Allison Goldblatt
- Senior Talent Manager :
- Sunny Valencia
- Brand Strategy Director :
- Justin Engel
- Communications Strategy Director :
- Clark Cofer
- EVP CMO Head of Marketing & Data :
- Domenic DiMeglio
- SVP Content Strategy & Marketing :
- Malene Sam
- SVP Creative Marketing :
- Terry Minogue
- VP Brand Creative :
- Janine Evangelista
- Senior Creative Director :
- Jedd Scher
- Creative Director :
- Emmanuelle Lebœuf
- SVP Head of Design :
- Matthew Hernandez
- Senior Director Design :
- Mark Weinstein
- Creative Director Design :
- Michael Sutton-Long
- Director of Motion Design Operations :
- Scott Regier
- Design Director :
- Kelsey DeWeerd
- Project Manager :
- Aurora Albi-Mercier
- Director Video Operations :
- Steve Davis
- VP Global Brand Marketing :
- James Cullen
- Director Domestic Brand Marketing :
- Allison Mickler
- Senior Director Domestic Brand Marketing :
- Kim Suarez
- Associate Brand Marketing Manager :
- Lex Salgado
- Associate Brand Marketing Manager :
- Chiara Minuz
- SVP Production & Operations :
- Debbie Beiter
- Senior Director Marketing Finance & Production Operations :
- Rob Monforto
- Senior Director Short Form Production :
- Chris Daviau
- Senior Production Manager :
- Matt Curley
- Associate Producer :
- Sydney Swartz
- Manager of Operations & Planning :
- Max Matez
- Production Manager :
- Christian Leonard
- SVP Business & Legal Affairs :
- Ranfi Rivera
- VP & Counsel :
- Renat Engel
- SVP Content Acquisition Partnerships & Operations :
- Sayuri Shibata
- VP Project Management :
- Kira Harrell
- Director of Campaign Project Management :
- Jill Churco
- Campaign Project Manager :
- Dara Driscoll
- Campaign Project Manager :
- Carly DiChiara
- Campaign Coordinator :
- Brianna Jones
- Coordinator Brand Marketing :
- Patrick Leuders
- Production Company :
- O Positive
- Director :
- David Shane
- DP :
- Jeff Kim
- Executive Producer :
- Ralph Laucella
- Executive Producer :
- Marc Grill
- Producer :
- Jason Reda
- Production Supervisor :
- Luke Flegar
- Production Coordinator :
- Ivan Zigas
- Production Coordinator :
- Monique Djoummessi
- Talent Manager :
- Carolina Aquino
- Editorial :
- Arcade Edit
- Editor :
- Jeff Ferruzzo
- Assistant Editor :
- Thomas Bergerstock
- Executive Producer :
- Fanny Cruz
- Producer :
- Ellen Lavery
- Post Production :
- Parliament
- VFX Supervisor :
- Nathan Kane
Need a credit fix? Contact the Creativity Editors
Related work

Paramount+: Tony Romo, Josh Allen and Shakespeare educate the youth about the NFL on Paramount+

Paramount+: Sylvester Stallone scales Paramount Mountain for Paramount+ Super Bowl commercial

Paramount+: The 'Flashdance' water bucket, Kenny from 'South Park' and Dora the Explorer star in latest Paramount+ ads
