Keegan-Michael Key teaches mountain survival skills in Paramount+ spot

Ad featuring Key as substitute teacher Mr. Garvey debuted during the NFL Thanksgiving game on Thursday

Published On
Nov 23, 2022

Editor's Pick

Paramount will debut another character-filled spot in its Paramount+ brand campaign "A Mountain of Entertainment" during the NFL Thanksgiving game on Thursday.

The new ad from Droga 5 was inspired by the Key & Peele substitute teacher character, Mr. Garvey. played by Keegan-Michael Key. Mr. Garvey finds himself teaching mountain survival skills to a mix of characters from across Paramount+ titles and properties, whose names he manages to mangle. They include Dora (Dora the Explorer), Blue (Blue’s Clues), Rubble (PAW Patrol), Bumblebee (Transformers), Nate (Big Nate), Clawdeen Wolf (Monster High The Movie), Peppa Pig (Peppa Pig), Murf (Star Trek: Prodigy), Marsai Martin (Fantasy Football), Blaze (Blaze and The Monster Machines) and more. Sylvester Stallone (Tulsa King) has also lent his voice to the spot, which was directed by David Shane of O Positive.

The "Survival School" spot will serve as the first in a three-spot ad campaign.

It's the twelfth spot in the series so far, with the first campaign having originally kicked off at the 2021 Super Bowl, featuring 30 stars from film, tv, sports, and news series coming together to climb the fabled Mount Paramount. A second campaign, a year later, continued the journey during the AFC Championship game. 

Credits

Date
Nov 23, 2022
Client :
Paramount+
Agency :
Droga5
Chief Creative Officer :
Scott Bell
Group Creative Director :
Dan Kelly
Senior Copywriter :
Sean Buckhorn
Senior Creative Director :
Gonzalo Navarro
Copywriter :
Alli Walker
Art Director :
Luke Johnson
Senior Project Manager :
Amanda Cohen
Group Account Director :
Aikisha Prince
Account Director :
Anthony Gavranic
Account Manager :
Anita Richmond
Executive Film Producer :
Jeremy Fox
Senior Film Producer :
Samar Zaman
Film Producer :
Hugh Copeland
Associate Film Producer :
Lindsay Squires
Business Affairs Manager :
Allison Goldblatt
Senior Talent Manager :
Sunny Valencia
Brand Strategy Director :
Justin Engel
Communications Strategy Director :
Clark Cofer
EVP CMO Head of Marketing & Data :
Domenic DiMeglio
SVP Content Strategy & Marketing :
Malene Sam
SVP Creative Marketing :
Terry Minogue
VP Brand Creative :
Janine Evangelista
Senior Creative Director :
Jedd Scher
Creative Director :
Emmanuelle Lebœuf
SVP Head of Design :
Matthew Hernandez
Senior Director Design :
Mark Weinstein
Creative Director Design :
Michael Sutton-Long
Director of Motion Design Operations :
Scott Regier
Design Director :
Kelsey DeWeerd
Project Manager :
Aurora Albi-Mercier
Director Video Operations :
Steve Davis
VP Global Brand Marketing :
James Cullen
Director Domestic Brand Marketing :
Allison Mickler
Senior Director Domestic Brand Marketing :
Kim Suarez
Associate Brand Marketing Manager :
Lex Salgado
Associate Brand Marketing Manager :
Chiara Minuz
SVP Production & Operations :
Debbie Beiter
Senior Director Marketing Finance & Production Operations :
Rob Monforto
Senior Director Short Form Production :
Chris Daviau
Senior Production Manager :
Matt Curley
Associate Producer :
Sydney Swartz
Manager of Operations & Planning :
Max Matez
Production Manager :
Christian Leonard
SVP Business & Legal Affairs :
Ranfi Rivera
VP & Counsel :
Renat Engel
SVP Content Acquisition Partnerships & Operations :
Sayuri Shibata
VP Project Management :
Kira Harrell
Director of Campaign Project Management :
Jill Churco
Campaign Project Manager :
Dara Driscoll
Campaign Project Manager :
Carly DiChiara
Campaign Coordinator :
Brianna Jones
Coordinator Brand Marketing :
Patrick Leuders
Production Company :
O Positive
Director :
David Shane
DP :
Jeff Kim
Executive Producer :
Ralph Laucella
Executive Producer :
Marc Grill
Producer :
Jason Reda
Production Supervisor :
Luke Flegar
Production Coordinator :
Ivan Zigas
Production Coordinator :
Monique Djoummessi
Talent Manager :
Carolina Aquino
Editorial :
Arcade Edit
Editor :
Jeff Ferruzzo
Assistant Editor :
Thomas Bergerstock
Executive Producer :
Fanny Cruz
Producer :
Ellen Lavery
Post Production :
Parliament
VFX Supervisor :
Nathan Kane

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