Kevin Bacon Meets 'Gogglebox' Stars to Promote EE's TV Launch

Telecom Brand Taps into Popular U.K. Reality Show

Published On
Feb 25, 2015

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U.K. telecom and mobile brand EE is launching a TV service -- so what better way to promote it than getting brand spokesperson Kevin Bacon to team up with some celebrity television watchers? EE's latest ad stars Christopher Steed and Stephen Webb, who appear on Channel 4's TV reality hit "Gogglebox" (where ordinary TV viewers are filmed watching, and talking about, a range of TV shows). Steed and Webb, both gay hairdressers, are well-known for their bitchy and risque commentaries, and make fun of their TV personas by discussing Bacon's "big package" after he helicopters in to demonstrate the service.

The ad, by Saatchi & Saatchi, follows previous commercials starring Bacon promoting 4G, including one where he appeared with chef Jamie Oliver.