Kevin the Carrot journeys home (with a nod to 'E.T.') in Aldi's Christmas spot

Holiday push from McCann goes from 'Top Gun' to another '80s classic

Published On
Nov 06, 2020

Editor's Pick

Nostalgia seems to be winning out this Christmas. After aping "Top Gun" in its teaser, Aldi's holiday mascot Kevin the Carrot is now paying homage to another '80s classic, "ET," in its full-length seasonal spot. 

In the ad we see the plucky root vegetable struggling to make his way home to his kids after ejecting from his fighter jet in the previous spot. As he makes his way through the snow, he awakens a hibernating hedgehog who helps on his adventures. The pair fall into a perilous ravine and into a fast flowing river, but then Santa arrives to save the day. (He happens to be played by actor Jim Broadbent, narrator of the previous Kevin ads as well as this one).

After wrapping Kevin in a blanket, Santa decides to deliver Kevin home on a child's bike (we're not quite sure why he didn't take the sleigh) and as luck would have it, there's a full moon, allowing us to remember the classic Spielberg movie scene. In perhaps the only nod to the pandemic, the ad ends with a message about having "Christmas together with all you hold dear," as well as a message thanking all key workers.

Once again, the ad is by McCann and animated by Psyop duo Todd Mueller and Kylie Matulick. It breaks tonight on British TV during soap opera "Coronation Street."

"Kevin’s popularity keeps on growing and this year, more so than any other, Kevin’s return to TV screens will come as a welcome relief for so many,” said Aldi UK Marketing Director Sean McGinty in a statement. 





Nov 06, 2020
Client :
Agency :
McCann U.K.
Marketing Director :
Sean McGinty
Marketing Manager :
Ian Lewis
Chief Creative Officer :
Dave Price
Creative Director :
Neil Lancaster
Creative Team :
Clive Davis
Creative Team :
Andy Fenton
Planning Director :
Jamie Peate
Managing Director :
Simon Buchanan
Managing Partner :
Laura McKinlay
Agency Producer :
Lucy Moore
Agency Producer :
Melissa Bennett
Agency Producer :
Amy Mayers
Production Company :
Post Production :
Director :
Todd Mueller
Director :
Kylie Matulick
Editor :
John Mayes
Editor :
Marshall Street Editors
Audio :
Parv Thind
Audio :
Music :
SixtyFour Music
Media Planning and Buying Agency :
UM Manchester

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