Comedic duo Kevin Hart and Druski star as mafioso Godfather-like figures in a hilarious campaign from Fabletics centered around its new release, The Don Pant, launched on Wednesday (Sept. 11).

“The Don Pant” campaign, created in-house, features a three-minute short film in which Hart pays tribute to the classic “The Don” persona made famous in “Goodfellas,” “The Godfather” and “The Sopranos.” The moody, dimly lit film, shot in a meatpacking warehouse characteristic of mafia films, depicts Hart (who is the self-proclaimed Don) attempting to initiate his son Hendrix into the “gang” with a pair of Fabletics Don pants. 

The ritual, however, is interrupted by Druski, who asserts his dominance as the “real Don.”

Of course, in the hilarious spot, filled with sarcasm and exaggerated humor characteristic to both comedians, the entire crew is donning (pun intended) Fabletics Don pants to give them an edge, no doubt.

The trousers, set to launch Sept. 13, are meant to give the impression that they are the apparel worn by shot-callers and leaders.

The campaign comes as Hart continues to be a partner of Fabletics and supported the three-year development of the Don pants. The long-form digital ad is also the first time Hart and his son Hendrix have collaborated on a commercial together.

“I’d love to say anything as incredible as The Don Pant was named after me, but it isn’t,” Don Ressler, co-founder of Fabletics, said of the campaign in a statement. “The Don Pant is about you feeling like ‘The Don.’ The man in the room who’s leveling up—with quiet, self-assured confidence.”

As part of the campaign, Fabletics will launch a “Don Pant” universe, spanning dozens of options and customizable choices from the original blueprint. 

The campaign will run on social, e-commerce, SMS, in retail events and on paid TV, including linear and streaming. Fabletics will also run paid social promotion across Meta, TikTok, YouTube and Snapchat.

See more images of the campaign below:

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