For Valentine's Day, KFC decided to prank its French customers this year -- by telling them the chain was going to start selling a "beef bucket."
The announcement came a few days ago on social media posts (accompanied by a picture of some rather gross-looking meatballs in a KFC bucket) and sparked some outrage among gullible fans, who tweeted stuff such as "the world is falling apart' and "they've gone mad." Some even started a petition against the move.
However, all is revealed today in a video, seen here, in which the Colonel confesses the announcement was a hoax --- a ruse to illustrate just how deep his love runs, and how no one should ever second guess his fidelity. The meatball bucket is then exploded (and if that isn't enough to put you off beef, we don't know what is.)
The campaign, by Sid Lee Paris, seems to have worked -- the agency says it has had the highest engagement rate any KFC France tweet ever.