The Colonel turns his back on chicken in KFC's French Valentine prank

Outraged fans believed the chain was going to introduce a 'Beef Bucket'

Published On
Feb 14, 2019

Editor's Pick

For Valentine's Day, KFC decided to prank its French customers this year -- by telling them the chain was going to start selling a "beef bucket."

The announcement came a few days ago on social media posts (accompanied by a picture of some rather gross-looking meatballs in a KFC bucket) and sparked some outrage among gullible fans, who tweeted stuff such as "the world is falling apart' and "they've gone mad." Some even started a petition against the move. 

However, all is revealed today in a video, seen here, in which the Colonel confesses the announcement was a hoax --- a ruse to illustrate just how deep his love runs, and how no one should ever second guess his fidelity. The meatball bucket is then exploded (and if that isn't enough to put you off beef, we don't know what is.)

The campaign, by Sid Lee Paris, seems to have worked -- the agency says it has had the highest engagement rate any KFC France tweet ever.

Credits

Date
Feb 14, 2019
Client:
KFC (France)
Agency:
Sid Lee-Paris
Chief Marketing Officer Yum! Brands – KFC France:
Pascale Laborde
Head of Brand and Advertising:
Sophie Lacroix
Brand and Social Media Manager:
Celine Leblanc
Chairman - Executive Creative Director:
Sylvain Thirache
President:
Johan Delpuech
Creative Director:
Clement Mornet-Landa
Creative Director:
Celine Mornet-Landa
Managing Director:
Mehdi Benali
Art Director:
Francis Pluntz
Art Director:
Jessy Kikabou
Account Director:
Heloise Marchal
Account Manager:
Camille Caucat
Head of Social Media:
Alexandre Ponte
Head of Production:
Thomas Laget
Producer:
François Brétéché
Production Company:
Sid Studio
Director:
Yoann Plard
Director of Photography:
Alexis Ghnassia
Music Producer:
Superpitch
Post Production Company:
Sid Studio
Post Producer:
François Brétéché
Post Producer:
Alexis Ghnassia

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