KFC made a Spotify playlist of songs featuring the brand

The lyrics also appear in outdoor ads in France

Published On
May 13, 2019

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KFC, it turns out, has had a lot of shout-outs in hip-hop tracks over the years. Now, the fast food brand's French arm is taking advantage of rappers' love for Colonel Sanders by creating a Spotify playlist that collates all those tracks.

The "Bucket Bangers" playlist, compiled by agency Sid Lee Paris, includes tracks such as Kanye West's "Touch the Sky," which features the line "Me and my girl split the buffet at KFC," as well as French track such as Déchiré by Orelsan & Gringe, which contains the rather grander proclamation "Donne-moi du caviar tous les jours, j’irai au KFC" (Give me caviar every day, I'll go to KFC). The Beastie Boys, MIA and Public Enemy also appear on the list. 

The playlist will be promoted through Spotify banners and guerilla outdoor ads on the streets of Paris that feature lyrics from the songs. 

Credits

Date
May 13, 2019
Client:
KFC
Agency:
Sid Lee
Head of Communications:
Guillaume Saez
Communication Specialist:
Gaétan Tissot
Brand and Social Media Manager:
Celine Leblanc
Executive Creative Director:
Sylvain Thirache
President:
Johan Delpuech
Creative Director:
Clement Mornet-Landa
Creative Director:
Celine Mornet-Landa
Managing Director:
Mehdi Benali
Art Director:
Jessy Kikabou
Account Director:
Heloise Marchal
Account Manager:
Camille Caucat
Head of Social Media:
Alexandre Ponte
Social Media Manager:
Elise Lassimoulie
Head of Production:
Thomas Laget

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