KFC made a Spotify playlist of songs featuring the brand
The lyrics also appear in outdoor ads in France
Editor's Pick
KFC, it turns out, has had a lot of shout-outs in hip-hop tracks over the years. Now, the fast food brand's French arm is taking advantage of rappers' love for Colonel Sanders by creating a Spotify playlist that collates all those tracks.
The "Bucket Bangers" playlist, compiled by agency Sid Lee Paris, includes tracks such as Kanye West's "Touch the Sky," which features the line "Me and my girl split the buffet at KFC," as well as French track such as Déchiré by Orelsan & Gringe, which contains the rather grander proclamation "Donne-moi du caviar tous les jours, j’irai au KFC" (Give me caviar every day, I'll go to KFC). The Beastie Boys, MIA and Public Enemy also appear on the list.
The playlist will be promoted through Spotify banners and guerilla outdoor ads on the streets of Paris that feature lyrics from the songs.
Credits
- Date
- May 13, 2019
- Client :
- KFC
- Agency :
- Sid Lee
- Head of Communications :
- Guillaume Saez
- Communication Specialist :
- Gaétan Tissot
- Brand and Social Media Manager :
- Celine Leblanc
- Executive Creative Director :
- Sylvain Thirache
- President :
- Johan Delpuech
- Creative Director :
- Clement Mornet-Landa
- Creative Director :
- Celine Mornet-Landa
- Managing Director :
- Mehdi Benali
- Art Director :
- Jessy Kikabou
- Account Director :
- Heloise Marchal
- Account Manager :
- Camille Caucat
- Head of Social Media :
- Alexandre Ponte
- Social Media Manager :
- Elise Lassimoulie
- Head of Production :
- Thomas Laget
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