KFC made a Spotify playlist of songs featuring the brand
The lyrics also appear in outdoor ads in France
May 13, 2019
KFC, it turns out, has had a lot of shout-outs in hip-hop tracks over the years. Now, the fast food brand's French arm is taking advantage of rappers' love for Colonel Sanders by creating a Spotify playlist that collates all those tracks.
The "Bucket Bangers" playlist, compiled by agency Sid Lee Paris, includes tracks such as Kanye West's "Touch the Sky," which features the line "Me and my girl split the buffet at KFC," as well as French track such as Déchiré by Orelsan & Gringe, which contains the rather grander proclamation "Donne-moi du caviar tous les jours, j’irai au KFC" (Give me caviar every day, I'll go to KFC). The Beastie Boys, MIA and Public Enemy also appear on the list.
The playlist will be promoted through Spotify banners and guerilla outdoor ads on the streets of Paris that feature lyrics from the songs.