KFC Canada uses Colonel Sanders’ bolo tie as a clock to promote new late-night hours

Nothing hits the spot like late-night eats when you’re hungry, and a new campaign from KFC Canada creatively taps into those middle-of-the-night cravings. Created by agency of record Courage, “BoloTime” announces that KFC Canada is extending its hours across 653 locations using a modular dial modeled after Colonel Sander’s bolo tie. Minimalist billboards show the tie transformed into watch hands to display the exact closing times of local KFCs. Each location will have varying times according to the store’s late-night schedule, and billboards will be located across the country in major cities like Toronto, Vancouver, Ottawa and Moncton. "KFC is a brand full of famous iconography, and when we lean into that, we can create highly ownable things no other brand can,” said Gerardo Agbuya, creative director at Courage. “The Bolo Ti(m)e not only reinforces our commitment to informing customers of the different closing times but highlights their lasting legacy and rich visual heritage.” The campaign will also run on in-store displays, OLV and location-specific social channels. “Being famous for our delicious, juicy fried chicken, a perfect match for late-night cravings, we’re now ensuring everyone has more time to satisfy their appetite, whether it's 11 p.m. or 2 a.m.,” said Jordan Sequiera, brand manager at KFC Canada. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

KFC Canada uses Colonel Sanders’ bolo tie as a clock to promote new late-night hours

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