Colonel Sanders is the godfather of 'Chicken Town' in KFC campaign calling out imitators

Latest ads by Mother include outdoor ads showcasing other chicken shops' logos

Published On
Mar 22, 2019

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KFC pays tribute (well, kind of) to its many chicken shop imitators in its latest U.K campaign.

In a new TV spot, a sinister-seeming Colonel Sanders cruises the streets of "Chicken Town" to the music familiar from "The Godfather" (in fact it's a specially-commissioned Royal Philharmonic Orchestra performance of "Love Theme" by Nino Rota, released by Decca Records). "Welcome to the Wild West," he growls. "Home of the imitators." He wishes them luck, as he passes various shabby-looking pretender fast-food establishments with logos like LFC, QFC, Memphis Fried Chicken and more before pulling up at a shiny, clean, modern-looking drive-thru KFC. "There's only one Colonel in Chicken Town," the spot concludes after some footage of chicken being prepared.

KFC is also running outdoor and press ads (see below) along the same theme, featuring an A-Z set of different logos and the tagline, “Guys, we’re flattered.”

The campaign is by Mother, with the TV ad directed by Sam Pilling at Pulse.

Credits

Date
Mar 22, 2019
Client:
KFC (UK)
Agency:
Mother-London
Creative:
Mother-London
Strategy:
Mother-London
Production Company:
Pulse Films
Director:
Sam Pilling
Production Company Producer:
Jane Lloyd
Production Company Executive Producer:
Lucy Kelly
Director of Photography:
Pat Scola
Editing:
Ellie Johnson
Editing:
Tenthree
Post Production:
MPC
VFX Producer:
Tamara Mennell
Creative Director and Shoot Supervisor:
Marcus Dryden
VFX Supervisor:
Marcus Dryden
VFX Supervisor:
George Brunt
Colorist:
Jean-Clement Soret
Sound:
Sam Robson
Sound:
750mph
Music:
‘Love Theme’ by Nino Rota performed by the Royal Philharmonic Orchestra through Universal Music & Decca Records
Conductor:
James Morgan
Published by:
Sascha Darroch-Davies
Published by:
DLMDD for Sony ATV Harmony UK
Media:
Blue 449

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