From hot tub dinners to feet on the table, KFC's delivery ads remind you of reasons to get takeout

Humorous ads by Mother depict all the things you can't do in a restaurant

Published On
Sep 28, 2022

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Fast food home delivery was a huge growth area in the pandemic, but now that life is more of less back to "normal" again, how do brands persuade consumers of its benefits? KFC is launching a campaign that reminds people that they can enjoy its offerings at home, without any of the rules that apply to restaurants.

Four light-hearted new U.K. spots by Mother London depict some of the things that would be frowned upon in a KFC restaurant, but that you can comfortably do at home when no one is watching. Like, putting your feet on the table while enjoying your meal. There's also eating chicken in a hot tub or while enjoying a weekend lie-in, or enjoying a takeout in your kitchen with no pants on.

 

The spots, directed by Biscuit's Jeff Low, are set to the soundtrack of heavy metal classic "Breaking the Law" by Judas Priest, to emphasize that such behavior definitely isn't allowed where you're in public.

 

The ads will run ahead of KFC’s sponsorship of ITV’s 2022 FIFA World Cup coverage in November encouraging viewers to order in takeout. "Winter is coming, and as the nights get longer, it’s hard to think of anything better than enjoying KFC in the comfort of your own home," said Jack Hinchliffe, chief marketing officer, KFC UK and Ireland, in a statement. "Doing what you want to do; slip those PJs on, put your feet up, turn on the TV and order delicious Original Recipe chicken straight to your door."

“There's a lot of stuff you can't do at KFC," added Richard Tahmasebi, creative director at Mother London. "Reasons of propriety, decency and practicality mean that certain behaviors are prohibited. These are fair and reasonable prohibitions, but prohibitions, nonetheless. And that's why there's KFC Delivery. Because sometimes you want to do some of that stuff while you enjoy your chicken."